Type Battle 29 // Circuit City Logo Redesign
It was announced in the news last week that Circuit City, a major US electronics retailer, has filed for bankruptcy protection amid a weak economy. According to CNN, the company plans to keep its remaining stores open through bankruptcy proceedings and encourages consumers to continue shopping at its stores.
Typophiles, how can you as type and/or graphic designers help Circuit City in these pressing times?
// TYPE BATTLE 29
Design a new logo (or logotype) for Circuit City. Extra points for creating additional branded examples to support your design.
Winner take all, no holds barred. May the best designer win.
// REQUIREMENTS
- Image size: 550 width x 400 height. 72 dpi
- Color: We usually stipulate black and white, but not this week!
- Format: JPG or PNG
// ABOUT TYPOPHILE TYPE BATTLES
This is your chance to stretch your type muscles on a weekly basis. You have one week to create and submit your entry. Anyone may submit a design response to the challenge. You may enter as often as you wish. Post anytime. Critiques and comments are welcome throughout the game, from participants and spectators alike. Smack talk is encouraged.
As with any street battle, there is no panel of judges and no prize — only the ability to call yourself the best on the block.
Link directly to this battle: http://www.typophile.com/battle29
Link to the battle directory: http://www.typophile.com/typebattles




17.Nov.2008 2.37pm
Oh boy. xD
17.Nov.2008 3.07pm
When it says "stretch your type muscles on a weekly basis", didn't Type Battle 27 last about 4 months? In fact is that over yet? I don't look much any more because it takes so long to load the page with all the great potential Typophile logos.
17.Nov.2008 3.09pm
Next, how can anyone who uses Gotham have gone to the wall?
17.Nov.2008 3.41pm
ChrisL
17.Nov.2008 3.56pm
clever :)
wonder how it would look if the i-t was the 11?
17.Nov.2008 4.15pm
Let's get this one out of the way:
17.Nov.2008 5.07pm
Pica Pusher, that's hilarious.
17.Nov.2008 5.33pm
What do you do when the bottom is dropping out?
ChrisL
17.Nov.2008 5.35pm
Brian,
That kind of 11 reminds me too much of the 9-11 license plates. :-(
ChrisL
17.Nov.2008 5.42pm
I motion that we not allow Chris (dezcom) to post again until he designs a mark/logotype to help them succeed!
17.Nov.2008 5.45pm
:-(
ChrisL
17.Nov.2008 5.45pm
I guess since they are closing so many stores the should be considered a township or village instead of a city : )
Michael
17.Nov.2008 7.04pm
OK, Joe. This is supposed to help them:
ChrisL
18.Nov.2008 12.25am
Tried to go with the circuit board schematic vibe while keeping it as simple as possible.
...and here's an afterthought with the double c... I might like it more, but it may look too much like the closed caption logo.
18.Nov.2008 2.21am
You ideas, GJ, even suggest a business strategy: They could pick up the components market that Radio Shack has abandoned.
18.Nov.2008 3.40am
Talking about getting things out of the way
18.Nov.2008 4.52am
I wonder who (what) is going to be next.
18.Nov.2008 9.30am
lol is that the monster from doctor who?
18.Nov.2008 9.39am
Closed Caption uses a CC inside an rounded rectangle TV shape and Creative Commons both use the circle CC mark.
18.Nov.2008 10.42am
a bunch of rather obvious ones:
18.Nov.2008 12.03pm
Circuit City always ripped me off. Its bankrupt because its prices were worse than Best Buy. That said, sorry to anyone who lost work/money from their bankruptcy.
18.Nov.2008 12.15pm
"I have 1 billlllllllion dollars"
18.Nov.2008 2.54pm
Were broke?
18.Nov.2008 4.12pm
Chuck
18.Nov.2008 8.20pm
I like the old logo, not even a logo change can save the place.
18.Nov.2008 9.02pm
ChrisL
19.Nov.2008 6.02pm
!
18.Nov.2008 10.54pm
No I think I wont.
18.Nov.2008 11.43pm
I LoVE the Comic Sans one!!!!!!!
19.Nov.2008 5.01am
20.Nov.2008 7.33am
Running away from the red—probably not wise.
19.Nov.2008 5.11pm
jupiterboy>>> love that!!! What’s that nice font you are using?
19.Nov.2008 6.05pm
We have a client from Napster (Napster was just acquired by Best Buy) in the office. She got a kick out of Pica Pusher's Best Buy version.
19.Nov.2008 6.26pm
Apex New
20.Nov.2008 10.09am
More lettering than logo. Probably made it a bit too quickly. But oh well :P
20.Nov.2008 10.16am
It has a friendly look, Jelmar. Why are the caps so tall?
ChrisL
20.Nov.2008 11.57am
Good question ;)
I'll try a version with shorter ones later today.
20.Nov.2008 3.15pm
Maybe more like this then.
20.Nov.2008 3.40pm
Yes! it interacts better with the i dots as if it were connecting a circuit.
ChrisL
20.Nov.2008 3.55pm
Flanney.I really like yours something clean about it but I don't think it would really work well for a corporation. I think it is a really clean design maybe for a blog or something!
Nothing is going to save Circuit City so cool Idea I like.
20.Nov.2008 4.10pm
jelmar and jupiter boy, liking those!
20.Nov.2008 4.30pm
Nobody has explored the "city" in Circuit City yet? C'mon it's a city of circuits!
DOGG : : :
20.Nov.2008 4.56pm
^ that depends on how literal you want to be
What is the difference visually, between a subway map and an electronic diagram?
20.Nov.2008 5.14pm
Then you go for it, DOGG! :-)
ChrisL
20.Nov.2008 6.50pm
Quick sketch. Waiting to see that subway map concept!
20.Nov.2008 6.54pm
Thanks Joe! Can I use you as a reference when I apply to work the Best Buy register? ;)
20.Nov.2008 7.01pm
http://www.wmata.com/metrorail/systemmap.cfm
This makes the point.
20.Nov.2008 8.12pm
Thank you for your comments and criticisms Chad, fair call on it not working for a corporation like Best Buy - totally agree. I might have a go at redoing it with that in mind
21.Nov.2008 6.04am
@ pica pusher, I like it.
@ fbrccn, I like the obvious and simple logos. Only they remind me fairly too much of Target.
21.Nov.2008 7.02am
Actually, if you remember the old Continental Can Co. logo, it will be even more so.
ChrisL