Type Battle 29 // Circuit City Logo Redesign

Ngoc Ngo's picture

It was announced in the news last week that Circuit City, a major US electronics retailer, has filed for bankruptcy protection amid a weak economy. According to CNN, the company plans to keep its remaining stores open through bankruptcy proceedings and encourages consumers to continue shopping at its stores.

Typophiles, how can you as type and/or graphic designers help Circuit City in these pressing times?

// TYPE BATTLE 29

Design a new logo (or logotype) for Circuit City. Extra points for creating additional branded examples to support your design.

Winner take all, no holds barred. May the best designer win.

// REQUIREMENTS

- Image size: 550 width x 400 height. 72 dpi
- Color: We usually stipulate black and white, but not this week!
- Format: JPG or PNG

// ABOUT TYPOPHILE TYPE BATTLES

This is your chance to stretch your type muscles on a weekly basis. You have one week to create and submit your entry. Anyone may submit a design response to the challenge. You may enter as often as you wish. Post anytime. Critiques and comments are welcome throughout the game, from participants and spectators alike. Smack talk is encouraged.

As with any street battle, there is no panel of judges and no prize — only the ability to call yourself the best on the block.

Link directly to this battle: http://www.typophile.com/battle29
Link to the battle directory: http://www.typophile.com/typebattles

rubenDmarkes's picture

Oh boy. xD

Nick Job's picture

When it says "stretch your type muscles on a weekly basis", didn't Type Battle 27 last about 4 months? In fact is that over yet? I don't look much any more because it takes so long to load the page with all the great potential Typophile logos.

Nick Job's picture

Next, how can anyone who uses Gotham have gone to the wall?

dezcom's picture

ChrisL

beejay's picture

clever :)

wonder how it would look if the i-t was the 11?

pica pusher's picture

Let's get this one out of the way:

Joe Pemberton's picture

Pica Pusher, that's hilarious.

dezcom's picture

What do you do when the bottom is dropping out?

ChrisL

dezcom's picture

Brian,
That kind of 11 reminds me too much of the 9-11 license plates. :-(

ChrisL

Joe Pemberton's picture

I motion that we not allow Chris (dezcom) to post again until he designs a mark/logotype to help them succeed!

dezcom's picture

:-(

ChrisL

typerror's picture

I guess since they are closing so many stores the should be considered a township or village instead of a city : )

Michael

dezcom's picture

OK, Joe. This is supposed to help them:

ChrisL

greyjay's picture

Tried to go with the circuit board schematic vibe while keeping it as simple as possible.

...and here's an afterthought with the double c... I might like it more, but it may look too much like the closed caption logo.

cerulean's picture

You ideas, GJ, even suggest a business strategy: They could pick up the components market that Radio Shack has abandoned.

timd's picture

Talking about getting things out of the way

AGL's picture

I wonder who (what) is going to be next.

j_polo9's picture

lol is that the monster from doctor who?

Joe Pemberton's picture

Closed Caption uses a CC inside an rounded rectangle TV shape and Creative Commons both use the circle CC mark.

fbrccn's picture

a bunch of rather obvious ones:

Pentapus's picture

Circuit City always ripped me off. Its bankrupt because its prices were worse than Best Buy. That said, sorry to anyone who lost work/money from their bankruptcy.

david h's picture

"I have 1 billlllllllion dollars"

Typedog's picture

Were broke?

istariskoda's picture

Chuck

Typedog's picture

I like the old logo, not even a logo change can save the place.

dezcom's picture

ChrisL

Typedog's picture

No I think I wont.

SuperUltraFabulous's picture

I LoVE the Comic Sans one!!!!!!!

jupiterboy's picture

Running away from the red—probably not wise.

SuperUltraFabulous's picture

jupiterboy>>> love that!!! What’s that nice font you are using?

Joe Pemberton's picture

We have a client from Napster (Napster was just acquired by Best Buy) in the office. She got a kick out of Pica Pusher's Best Buy version.

Quincunx's picture

More lettering than logo. Probably made it a bit too quickly. But oh well :P

dezcom's picture

It has a friendly look, Jelmar. Why are the caps so tall?

ChrisL

Quincunx's picture

Good question ;)

I'll try a version with shorter ones later today.

Quincunx's picture

Maybe more like this then.

dezcom's picture

Yes! it interacts better with the i dots as if it were connecting a circuit.

ChrisL

chadengle's picture

Flanney.I really like yours something clean about it but I don't think it would really work well for a corporation. I think it is a really clean design maybe for a blog or something!

Nothing is going to save Circuit City so cool Idea I like.

beejay's picture

jelmar and jupiter boy, liking those!

dogg's picture

Nobody has explored the "city" in Circuit City yet? C'mon it's a city of circuits!

DOGG : : :

jupiterboy's picture

^ that depends on how literal you want to be

What is the difference visually, between a subway map and an electronic diagram?

dezcom's picture

Then you go for it, DOGG! :-)

ChrisL

pica pusher's picture

Quick sketch. Waiting to see that subway map concept!

pica pusher's picture

Thanks Joe! Can I use you as a reference when I apply to work the Best Buy register? ;)

Flanney's picture

Thank you for your comments and criticisms Chad, fair call on it not working for a corporation like Best Buy - totally agree. I might have a go at redoing it with that in mind

j_polo9's picture

@ pica pusher, I like it.
@ fbrccn, I like the obvious and simple logos. Only they remind me fairly too much of Target.

dezcom's picture

Actually, if you remember the old Continental Can Co. logo, it will be even more so.

ChrisL

Syndicate content Syndicate content