Type Battle 39 // Digg logotype

Jared Benson's picture

This week's battle: Design a new logotype for digg. (digg.com)

Let's show our friends over at digg what a logotype could look like when designed by typography experts.

Winner take all, no holds barred. May the best designer win.

// REQUIREMENTS

- Solution must be typographic and contain the letters "digg" in lowercase.
- Letters must be custom drawn. No use of existing fonts!
- Image size: 550 width x 400 height. 72 dpi*
- Color: Black and White
- Format: PNG, GIF or JPG (Preferred in that order. Mmake sure there are no spaces in the name)

*Please try to keep your file sizes to a minimum! 50k per file max.

// ABOUT TYPOPHILE TYPE BATTLES

This is your chance to flex your type muscles on a weekly basis. You have one week to create and submit your entry. Anyone may submit a design response to the challenge. You may enter as often as you wish. Post anytime. Critiques and comments are welcome throughout the game, from participants and spectators alike. Smack talk is encouraged.

As with any street battle, there is no panel of judges and no prize — only the ability to call yourself the best on the block.

Link directly to this battle: http://www.typophile.com/battle39
Link to the battle directory: http://www.typophile.com/typebattles

faramarz's picture

For shits and giggles.

eliason's picture

Trying not quite as hard as my first entry, and better for it I think:

Eric MacLeod's picture

Perhaps something a little less gridded.

FelicityCM's picture

I want to work on a double g ligature for this but I can't figure out a way to without it just looking plain odd with these letterforms.

apankrat's picture

Not exactly a marvel of type design per se, but it is amazeingly simple :-)

FelicityCM's picture

@apankrat that pun alone should make you win

Bert Vanderveen's picture

Used Cocon with some adaptations…

. . .
Bert Vanderveen BNO

typokallos's picture

knight's my favorite too :)

--

"Good taste is almost as hard to come by as good design."

Bendy's picture

I like Craig's first one a lot.

And why is the man with shovel holding it upside-down?

nina's picture

Wow, some good stuff. I love Bruno Bruno's first! And Mark's, with the curly-quote.

akos.polgardi's picture

Take #2

dezcom's picture

Craig, that is much better.

ChrisL

John Lyttle's picture

The thumbs-up icon is kind of appealing. Working with that and an Ed Benguiat flavoured script g might be interesting.

hrant's picture

Felicity, try a single head with two tails.

hhp

Mark Simonson's picture

My first version was a bit rushed. Here's another take:

akos.polgardi's picture

@Mark Simonson: This one's much better, indeed.

jeffreyk's picture

This is awesome! I've shared this battle with the design team at Digg :) Keep it up, stoked to see all of the entries!

hrant's picture

Mark, curving the "g" descenders was actually important.
They're too much like "9"s now.

hhp

Mark Simonson's picture

You're right. I thought the the same thing right after I posted it, but didn't have time to deal with it. Here's another take:

hrant's picture

When you dig, you extract stuff:

hhp

Bendy's picture

Someone please tell me this type battle wasn't a cover for Digg getting a free logo...

eliason's picture

Bert, yours is clever!

Funk_king's remind me of Dig Dug.

And why is the man with shovel holding it upside-down?

Methinks his designer has never actually held a dirty shovel!

hrant's picture

Ben, of course if Digg ends up using anything [close to] one of
these, proper credit -and a generous gift- would be in order.

hhp

Bert Vanderveen's picture

Sketch I did this afternoon. Any takers for a cleaner version?

. . .
Bert Vanderveen BNO

apankrat's picture

Ben, I think digg guys are quite capable of designing the logo themselves :-) Not that they actually need or want to mess with their existing identity in the first place.

eliason's picture

Gotta be lowercase, Bert!

duggylimes's picture

Just messin' about during my lunch hour.
Somewhat inspired by Knight's design.

hrant's picture

Alex, there's always room for improvement.
Especially in this case.

hhp

Bendy's picture

I don't think Digg would have such talent in-house as the designers on this forum have. Craig and Mark's are exceptional designs IMO. I was worried they were being invited do spec work under the guise of a Type Battle. Call me cynical ;)

John Lyttle's picture

@DanGayle
What they should replace is that stupid icon of the dude with a shovel, which is barely recognizable even at large scale.
Yes, Dan. And why a dude? Isn't it time a woman had a turn?
With inspiration from FF Ginger Icons, Velinge and the parentheses of Diavlo, I have cobbled together a female digger. No gradients, drop shadows or bevels for her! Just some unfortunate harem pants that she kept from 1986.

Mark Simonson's picture

I never thought the name had much to do with shovels, but with being enthusiastic about something (as in hipster lingo), and talking about it.

Mark Simonson's picture

A couple more variations, taking the punctuation theme further:

dezcom's picture

I can digg it, Mark :-)

ChrisL

Dan Gayle's picture

@mark
I like your second one there, with the curly d and the perspective i. Very cool.

hrant's picture

Mark, that last one with the person* in there is very nice.

* Could even be a girl, with that skirt. :-)

hhp

William Berkson's picture

Way to go, Mark!

nina's picture

Girl? I thought that was an exclamdown. :-)
Agreed, great stuff.

Bert Vanderveen's picture

Lc revision.

. . .
Bert Vanderveen BNO

hrant's picture

Mark, I might still try an upright "d" but with no counter (not sure about having a foot or not), because the double-quotes mean something but an extra single quote seems extraneous.

hhp

Jared Benson's picture

Rockin' the dotless i.

Jared Benson's picture

@Bendy This battle was incredibly presumptious on our part, and is not sponsored by digg in any way. I'm sure the digg designers are perfectly capable of designing their own logo. We just see their boxy logo often and thought it would be a juicy problem to bite into, from one online community to another.

Bendy's picture

Thanks for clearing that up, Jared. I'm happy now and will leave my cynicism at the door next time :)

Paul Cutler's picture

Bah. They're all for youngsters. How about one for real Americans?

Font: Figaro MT

Lot's of nice work here, no need to add to it.

pbc

Dan Gayle's picture

There has to be a cool way to do a "d_i" ligature

This isn't it.

FelicityCM's picture

Tried a more geometric approach

nina's picture

Because digg is about finding the hidden lil' marbles in the maze that is the web.
(I wish I had more time.)

nina's picture

… and then you can digg'em up, the marbles.
(I'll stop now.)

PCARTER's picture

This is so cool, and I really look forward to participating in this in the future.

Do the companies ever consider a rebrand as a result of these competitions?

If so has there been any discussion about the adverse results of a crowdsourcing / spec work / contest situation?

My apologies if this has been something that has been discussed in excess or beaten to death in the past. I'm new here.

Paul Cutler's picture

The only "rebrand" that I know of was for this site - the results rotate in the red box top left. Here's that thread:
http://typophile.com/battle27

People here are very aware of NOSPEC.

pbc

hrant's picture

What about that YouTube mini-icon?

hhp

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