Type Battle 39 // Digg logotype

Jared Benson's picture

This week's battle: Design a new logotype for digg. (digg.com)

Let's show our friends over at digg what a logotype could look like when designed by typography experts.

Winner take all, no holds barred. May the best designer win.


- Solution must be typographic and contain the letters "digg" in lowercase.
- Letters must be custom drawn. No use of existing fonts!
- Image size: 550 width x 400 height. 72 dpi*
- Color: Black and White
- Format: PNG, GIF or JPG (Preferred in that order. Mmake sure there are no spaces in the name)

*Please try to keep your file sizes to a minimum! 50k per file max.


This is your chance to flex your type muscles on a weekly basis. You have one week to create and submit your entry. Anyone may submit a design response to the challenge. You may enter as often as you wish. Post anytime. Critiques and comments are welcome throughout the game, from participants and spectators alike. Smack talk is encouraged.

As with any street battle, there is no panel of judges and no prize — only the ability to call yourself the best on the block.

Link directly to this battle: http://www.typophile.com/battle39
Link to the battle directory: http://www.typophile.com/typebattles

Panda's picture

Mine is falling. Like ENRON :P


Panda's picture

Falling redesign :P


Panda's picture

Again, with fixed details.


PCARTER's picture

Awesome! I was wondering how all of those unique "T's" came together.

Panda's picture

And the shovel dude


hrant's picture

Nah, the guy is just handing in his prosthetic
jackhammer for its yearly maintenance service.


MattBurns's picture

My efforts...

Jared Benson's picture

Another take at evolving what's working about it now... Keeping it monoweight, but trading angles for curves.

Jared Benson's picture

And for funsies, here's a more horizontally oriented version of the above that would probably work better in all the diverse places and sizes it would need to appear, as the long tails might not be entirely practical.

This also gets one step closer toward a 'gg' ligature.

vinu's picture

For some reason a squarish looks seems appropriate for digg. Maybe I am just too used to seeing the existing logotype.

Mans's picture

Did someone say d_i ligature?

(Okay, a d_i_g_g ligature may be over the top.)

@Mark: I really digg your last version with the ¡/Ludo piece!

hrt-Sans's picture

Looking into the digg.

kimsd's picture

Here's my attempt at highlighting the community nature of the site of whether the user generated content is pushed up or down to be displayed on the front page.

Jared Benson's picture

@kimsd I like the up/down concept. It's got real potential.

Bert Vanderveen's picture

Back to Cocon, with a twist.
. . .
Bert Vanderveen BNO

akos.polgardi's picture

I really like MattBurns's solution.

MattBurns's picture

Thanks p01ak!

Paul Cutler's picture

I am in agreement with p01ak - nice work Matt.


kimsd's picture

@Jared Benson thanks!

Here's a slightly more refined version; added the curve to the i and softened the edges.


kosal's picture

Maintains original flavor, reduces well. Booya.

sim's picture

Here the mine.

Dan Gayle's picture

The thumbs up idea has some merit to it. The specific implementation you have there could use some cleanup, but the thought is cool

I really like where you're going with that.

John Lyttle's picture

Ball terminals. Can you digg it?

GlElE's picture

i guess guys you need to digg in more, i barely see any digging going on,

new in town

oprion's picture


Personal Art and Design Portal of Ivan Gulkov

Drew Rios's picture

First post! Just thought i'd take a shot at it :]

cayo's picture

My humble but proud FontStruction ^_^

cayo's picture

Later I realized there might be a wrong e lecture, so...

fbrccn's picture

digging makes me think of mazes & dungeons

Jon Evenchen's picture

Diggin' this battle!

Tomi from Suomi's picture

How about just fill the gaps?

fbrccn's picture

a few more ... 'diggs'

apankrat's picture

@Tomi - try merging /i/s dot and the line to its right.

Tomi from Suomi's picture

Like this?

Dan Gayle's picture

I like that Tomi from Suomi. And I like Nina's too. And oprion's is sweet.

I'm enjoying the geometric exercise

logomotive's picture

I don't know how to add it to the post but here's an idea I had based from the current Thumbs up hand concept and the human aspect also. http://twitpic.com/x4lf1


kimsd's picture

@kosal I'm diggin that idea
@logomotive Nice improvement, but not sure if the person looks too MySpacey though

Tomi from Suomi's picture

Well, if someone wants this logo, I have it ready to go.

MattBurns's picture

Thank you also Paul.

FelicityCM's picture

I really like Jeo324's concepts some nice letterforms going on there

Bruno Bruno's picture

@ChrisL Goudy would be jealous if he saw double g! (Actually I am to, it is really nice and friendly :)

@Tomi from Suomi Yes! I like that!

and I like your curves @jeo324. you’ve got some type drawing skills. The bottom of the i is brilliant.

This is an revised version of my previous one:

and a more experimental one:

Bruno Bruno's picture

I like the squarish one, bit the g need bigger ears.

FelicityCM's picture

Bruno Bruno, the squarish one is good but I feel the curved one is more personable I like that it seems friendly and approachable which is what digg is or should be at least

oli_type's picture

better rusty version of the 1st one:

and some 2nd

i could imagine that the "cuts" change ftom time to time

nina's picture

Ooh Oli the one with the eyes is cool!
(Just that first guy looks a bit unhappy… ;-) )

nu4m's picture

hello, i'm diggin

Tomi from Suomi's picture

fbrccn, that axiometric logo works: a rectangle turs into a box :·)

xyz.ch's picture


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