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You like Futura, I like Formata. You like Univers, I like Avenir. You like what I don't like and I like what you don't like. So, let's call the whole thing off! We call it not letting the little things that bug us take us down.
Badly drawn lettering will never go away. We, who absolutely despise it, should learn to accept it as part of the typographic landscape. Then, we should ignore it! Some of it looks pretty good. But, that's not what draws some people to what's being sold. It's like Jackson Pollock's so-called paintings. People dove head first into that, just because it was unique. Strike bad lettering! How about unique? At least some of those informal forms are unique. To each, their own.
That disease in the form of bad lettering will never go away.
Check out the Epiduo acne treatment commercials and website, or the art of James Victore, or the pathetic new Hallmark ad campaign.
All of this can be dated back to when designers like Paul Rand experimented with informal and abstract lettering for ads.
I like Paul Rand's work a lot. Don't get me wrong. His well-disciplined examples command praise. Cummins diesel engines is still using his logo today. ABC is still using his logo today. So do IBM and Westinghouse. It's just that he made mediocre letterforms famous as well.
Now, any dumb schmoe with a set of pens who think they can draw can create juvenile lettering and PRESTO! It's all over the advertising landscape like a cancer!
Three cheers for the New York Times, The Washington Post, and all
other newspapers who keep their designs traditional.
Bravo! Well done, indeed! Don't you change your looks one bit!
I love them just the way they are right now.
To all interested: Consider Robert Slimbach's Kepler typefaces for
your newspaper, whether big or small. I believe that Kepler's looks
are perfect for newspaper design applications.
The typefaces, called Retro Stereo Wide, Thin, and Thin Alternate,
can be found at http://www.acidfonts.com. The cost is absolutely free.
I've been trying to find a digital version of Yagi Double for years
and even made one myself in 1995. These typefaces I found were very
Look around in the free typeface websites. Who knows? You might find
something very interesting!