by Ellen Lupton, J. Abbott Miller
Publisher: Phaidon Press Inc.; (July 1999)
Paperback: 224 pages
ISBN: 0714838519
Price: $17.47   Buy It!

Reviewed by David Valldeby:
In 1928 Jan Tschichold published his now legendary "Die Neue Typografie." I hope Design Writing Research will be remembered likewise.
     Ellen Lupton & J Abbott Miller have created a book, that if you try to understand what they are saying, can change how you work and think. Their clear understanding of theoretical ideas and how to turn those into projects are amazing.
     I wish designers, when they dry out on ideas, turn to a book like this and not to all those coffee-table books. This book will certainly spin your ideas off to a new level, as well as leave you very confused at the same time.
     If you buy it, try to get ahold of the first edition, a hardback from Kiosk Press, with it's excellent McLuhan-image on the front.

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by Peter Wildbur, Michael Burke
Publisher: Thames & Hudson; (October 1998)
Hardcover: 176 pages
ASIN: 0500018723
10 used & new from $15.99  Buy It!

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by Robert Fawcett-Tang, William Owen
Publisher: Rotovision; (October 2002)
Hardcover: 208 pages
ISBN: 2880467071
Price: $28.35  Buy It!

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by Per Mollup
Publisher: Phaidon Press Inc.; (April 1999)
Paperback: 240 pages
ISBN: 0714838381
Price: $24.50  Buy It!

Reviewed by Paulus:
I bought this book because I was working on a CID and although I think we are currently moving away from these 'Single-Logo' branding ideas, this book was really resourceful and helped a lot to get my head around the subject. A good buy for any sound graphic design library.

Reviewed by P.Shecter R.G.D.:
Per Mollerup [from the cover] has created a fantastic volume on trademarks, wordmarks and logos. If you own the Elements of Typographic Style, then this book should sit right next to it on your book shelf. Mollerup includes a comprehensive taxonomy on logotypes and logograms. There are some great tidbits on the creation of different marks. And he discusses how culture plays a key role in the adaption of marks world wide.

Reviewed by Margaret McCullough:
This book is not only a visual treat for the eyes but also brain food for the creative intellect. I originally purchased this book as an accompaniment to a course I took on the history of mark making. Unlike many books bought for academic use, this one has remained above my desk, significant for a book designer. It takes the reader through the origin and evolution of trademarks as well as some lovely tidbits about their creation and individual transformations over the years. Any dryness in the copy is more than made up for by this books elegance and format. A must have for any designer.

Reviewed by DesignMaven
The great feature of this book [is that] it discusses Semiotics and Semantics which are Essential and Integral in the Best Identities. e.g. SAUL BASS, PAUL RAND, LESTER BEALL, DON ERVIN, and the first 30 years of Lippincott & Margulies; Landor and Siegel & Gale.
     However, current in the Seminal works of Pentagram and BrandEquity International (others). Unfortunatetly,Semiotics and Semantics are overlooked in the today's Identity Projects. Not taught in today's classroom.
     Another strength of this book. It strives to accurately Identify the Original Creators of the Identity Design. If this book has a weakness. It is because it was not continued as a series.

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by Michael Johnson
Publisher: Phaidon Press Inc.; (October 2002)
Hardcover: 288 pages
ISBN: 0714841749
Price: $34.97   Buy It!

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by Marshall McLuhan, W. Terrence Gordon (Editor), Philip B. Meggs (Introduction)
Publisher: Gingko Press; (September 2003)
Paperback: 500 pages
ISBN: 1584230738
Price: $13.97  Buy It!

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by Edward R. Tufte
Publisher: Graphics Press; 2nd edition (May 2001)
Hardcover: 197 pages
ISBN: 0961392142
Price: $25.20  Buy It!

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