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Swishy font in British Airways ad in NY Times T Magazine

I'd like to find and purchase this font used in a British Airways ad. I like the small swish at the top and bottom of the upright characters.


Until a few months ago, the NY Times Electronic Edition included T Magazine. Since one could download pdf's, it was relatively easy to see what fonts were in use. However, for some reason, T Magazine is no longer included in the Electronic Edition. Otherwise, I'd be glad to try and answer your query! (Unless BA posted their ad as a raster image, that is).

Funny, looks like the http://Emirates corporate font to me.

It’s an Emirates ad (as you can see here) ;-)

Indeed it is. I just downloaded the PDF and lest see if I can ID it. If its a Corp. font then Oh well.