Please Critique my first typeface design !

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Simon Dunford's picture
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Joined: 19 Dec 2016 - 4:28pm
Please Critique my first typeface design !
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I would like a critique of my first typeface design, it is comprised of 3 versions: a standard clean neo-grotesque, an alternative version that has multiple alternatives, and a "advertising" version that has a much higher x height, along with a shorter ascender/descender line, with a more expressive feel to it. all three versions will be released under the name "Dawson Grotesque"
All advice is appreciated! This has been a project of mine for quite some time — and is my first baby, so please help me make it perfect for its release in the near future !
Thanks .

Héctor Muñoz Huerta's picture
Joined: 21 Feb 2003 - 11:00am
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Hi Simon, it's certainly a sui generis typeface as it shows influence from grotesque, geometric and humanist sans alike.

My first impression is that there are some design decisions that need to be standarized throughout the font like for example stroke modulation: some letters like the lower case e, s or t show blunt monolinearity but then some letters show widened incised style terminals and then some others show humanist sans serif style modulation like the lower case g, d, b, q and p.

Round letter terminals are not uniform either: in the C and the c the upper one is slanted and then on the e and s the lower one is slanted.

It's not a sin to mix styles as long as the result shows coherence. I believe you have to work on those details to give the font stylistic coherence... unless your point is to make an intentional dissonant postmodernist mix. I believe the font is going in a very interesting direction but needs a better definition of it's style.

André Simard's picture
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Joined: 25 Nov 2004 - 12:11pm
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Héctor give you a pretty good advice. So I would not repeat what he wrote. However I would suggest to concentrate your effort on one style only. Choose the one you personally prefer and do all the design change you need to get the stylistic coherence that Héctor suggest. After and only after you will be ready to work on an alternate style. Keep going.

Theunis de Jong's picture
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Joined: 22 Apr 2008 - 5:06pm
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The Advertising style is a very good idea!

One thing that immediately bugged me: the totally different style of the single and double quotes. In the context of the rest of the design, I'd go for the clean, slanted and slightly tapered single quotes. The bells on the double quotes look out of place here, and I think that if you make them square, they'd get too thick for comfort.