New logo design - are we using the right font?

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Kevin Diego's picture
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Joined: 24 Jul 2017 - 6:21pm
New logo design - are we using the right font?
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We're starting up a new online agency and think we're almost "there" with our logo design but need some outside perspective.
The logo itself looks pretty good to us but are there different fonts we should consider?
We appreciate any feedback or direction y'all can provide.
Thanks in advance!

Fábio Duarte Martins's picture
Joined: 23 Nov 2005 - 10:27am
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To be honest, it feels generic.

Dean Brabin's picture
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Joined: 22 Mar 2017 - 12:37am
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It is okay not that much attractive from my perspective.

Thanks
Dean Brabin
Thomas Dean Design

Kevin Diego's picture
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Joined: 24 Jul 2017 - 6:21pm
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Thanks for the feedback. Are there other fonts we should consider based on what you're feeling?

John Van Derhoof's picture
Joined: 4 Mar 2011 - 6:00pm
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From a design standpoint I agree with the others that it is generic and common looking. I do like the actual logo but your typeface choice is what drags it down. You and your partner(s) should look at the direction of your company and what image you are trying to project to potential clients—upscale, modern, traditional, whatever you intend your business to represent. There are thousands of typefaces out there that could probably do a better job of illustrating your company's identity—once you decide what it is—than Myriad (I believe that is what you are using). Kevin, this is your company's identity and using a designer might be a prudent decision on your part. The right branding for your future would be worth it.

Reynir Heiðberg Stefánsson's picture
Joined: 19 Nov 2010 - 11:15am
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Like the Net, Myriad is every-bloody-where already, so not a bad choice from that point of view, but there has to be something with a bit more bite to it. Akzidenz? Neuzeit? Fira Sans? Selawik?

Ivan Perez's picture
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Joined: 14 Jul 2017 - 10:35am
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Recently we redesigned the logo of our company using Rajdhani Font and looks pretty simple. Is there any other similar font that we can try?

Kevin Diego's picture
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Joined: 24 Jul 2017 - 6:21pm
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Thanks for the feedback.
For “internet” we chose Heebo Medium. For “MARKETING” we went with Roboto, Condensed, Bold.
We also reduced the size of the image to allow more space for the company name.

Dean Brabin's picture
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Joined: 22 Mar 2017 - 12:37am
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Okay but its really too much generic. Make it attractive.

Arne Freytag's picture
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Joined: 1 Feb 2014 - 11:58am
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Hello Kevin,
please don't use this forum for your business.
Hire a designer and pay him for his time and work.

Robert K.'s picture
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Joined: 30 May 2007 - 5:52pm
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Isn't this forum's purpose exactly for the reason to perfect on something one's doing themselves? Suggesting to hire a designer isn't really helping in this regard. Ok. So this logo is rather generic and something we've seen many times over, but regardless to that, OP's question was clear and I think it deserves helping posts to suggest better fonts.

Lee Petersen's picture
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Joined: 20 Oct 2017 - 1:26pm
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I'm a little late to the discussion, but I like the use of Myriad with the logo for precisely the reason others have given for not liking it — it's generic.

Other typefaces might work just as well, but sometimes a good, generic typeface is preferable to one with a stronger or more distinctive personality. In this instance, the focus should be on the logo (the symbol), which is where the dynamic personality in the composition should be. The main purpose of the typography is to communicate the name of the company and do so in a way that supports the logo, which Myriad does nicely. Myriad is a well- designed typeface (even though it's sort of a Frutiger copy). It's highly legible, and it has a soft, friendly, business-like quality to it. It also doesn't compete with the logo by introducing a conflicting personality. Like I said, other typefaces could work just as well, but I wouldn't discount Myriad due to it being too generic.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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This "just pay a designer, don't ask for opinions" schtick is just low.

Michael Byrnes's picture
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Joined: 28 Nov 2012 - 11:13am
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This is only to help get the creative juices flowing: three versions of the logo, using ROPA SANS PRO, Light (by lettersoup), available at myfonts: http://www.myfonts.com/fonts/lettersoup/ropa-sans-pro/
Version 1. Just using Ropa Sans Pro Light to add a bit of tension to the feel of the logo
Version 2. Coloring the 'marketing' bit to emphasize the marketing aspect
Version 3. I'm not entirely sold on the 'internet marketing co.' as a name... so, just to jazz it up a bit...

Again... only to get the creative juices flowing...