Typophile - Please identify FAO SCHWARZ LOGO FONT - Comments

It’s a bastardized version

brooklynink — Fri, 8 Feb 2008 09:32:08 -0800

It’s a bastardized version of TF Arrow and Beaufort. TF Arrow and Beufort were used as the template and the points were changed to make the current FAO logo (see the “W” which was modified) which apparently has more than five versions of itself. Ironically, breaking the rules of it’s own brand.

The logo reminds me very much of what Microsoft did to Helvetica, they changed some points and call their version Arial. It’s a cheap-ass design copout that is becoming all to familiar in the digital age.

ChrisL

dezcom — Tue, 3 Jan 2006 12:50:54 -0800

ChrisL

I know it’s not this, but

Norbert Florendo — Tue, 3 Jan 2006 12:43:10 -0800

I know it’s not this, but wouldn’t it be nice if they used Nick Shinn’s Beaufort instead?

It look like Treacyfaces’

Mark Simonson — Tue, 3 Jan 2006 12:38:13 -0800

It look like Treacyfaces’ Arrow to me, possibly with some modifications. (Sorry, no direct link to a font sample, but they do have an online sample setter.)

Forgive me! I can’t resist

dezcom — Tue, 3 Jan 2006 12:24:31 -0800

Forgive me! I can’t resist this :-)

ChrisL

Please identify FAO SCHWARZ LOGO FONT

jameyw — Tue, 3 Jan 2006 11:14:56 -0800

Does anyone know what font was used to create the FAO Schwarz logo?