Typophile - McDonald's logo... Helvetica? - Comments

Custom, then? For a company

brampitoyo — Thu, 19 Oct 2006 01:25:35 -0700

Custom, then? For a company that big and universal, there’s almost no reason not to do it.

Bald Condensed — Thu, 19 Oct 2006 00:22:19 -0700

I have tried to do subvertorial stuff with the McDo logo and it’s different enough from Helvetica to make it pretty hard to do.

Renko — Thu, 19 Oct 2006 00:01:24 -0700

You could flip the “W” for the “M” to use it as such. The Munich Olympics ’72 did so for the “WM” sign I think.

And it gives the logo a brandnew meaning: Wc Donalds :-D

Stephen Coles — Wed, 18 Oct 2006 23:33:17 -0700

Whoops, Georg. You missed the first part of Gary’s post. He wonders about the shapes beyond the M.

Bleisetzer — Wed, 18 Oct 2006 23:07:33 -0700

No, its not Helvetica.
As you can see the “M” is not the same.

Stephen Coles — Wed, 18 Oct 2006 22:32:06 -0700

That last one certainly isn’t Helv due to the ’a’.

swiss dots — Wed, 18 Oct 2006 21:07:41 -0700

Obviously the M has been tweaked, and the ascenders chopped, but is (or was) the McDonald’s logo type Helvetica?