Typophile - Logo Critique - Comments

The f’s long descender

eeblet — Wed, 13 Feb 2008 14:15:54 -0800

The f’s long descender emphasizes the “fony” for me, making it a company I’d be hesitant to trust. Is that just me?

I think making the y into a lightbulb would deemphasize that.

I like the 1st one at the

missgiggles — Sun, 10 Feb 2008 15:00:41 -0800

I like the 1st one at the top but without the purple lines. The bulb says enough to me but is it an electric company or a telephone service? Hmm...the bulb suggests light, idea, electricity to me.

I like that idea mac386. I

iffy — Tue, 5 Feb 2008 12:57:41 -0800

I like that idea mac386. I think it’s a bit busy now. And the second Y is definitely better unless you were to take out that weird mass at the bottom of the first and make the descender straight.

Have you tried experimenting

mac386 — Wed, 30 Jan 2008 16:51:35 -0800

Have you tried experimenting with the “Y” as the lightbulb?

The problem with the first

Lex Kominek — Mon, 28 Jan 2008 17:32:24 -0800

The problem with the first ’y’ is that the join is way too heavy. Compare this to the join in the ’p’. They should look the same.

- Lex

I like the second one -

jayyy — Mon, 28 Jan 2008 10:52:16 -0800

I like the second one - without the crook in the ’y’. I agree that it is distracting and I am drawn to look at this too. Maybe try this without the crook in the ’y’. With just a curved descender.

I like that you’ve given

The Don Killuminati — Mon, 28 Jan 2008 10:39:11 -0800

I like that you’ve given so much thought to the symbolism in the logo art. My only worry would be that the purple lines radiating from the light bulb may look a bit elementary or cartoony. And I didn’t see them as marks until I read your description.
Another solution may be to use an exclamation mark (an inverted i here) as the filament in the light bulb, bringing the art in closer to the type and raising it in a superscript-ish fashion to communicate the “exclamation” of sudden insight.

At any rate, the attractiveness of the artwork should never be sacrificed for the sake of a good idea.

Is it supposed to be

aluminum — Mon, 28 Jan 2008 06:45:10 -0800

Is it supposed to be pronounced ’epiphany’? If so, then this works. As for the y, the second seems a little more consistent with the rest of the letterforms.

Remember, never show the clients the versions YOU don’t like. ;o)

Logo Critique

dch — Mon, 28 Jan 2008 04:39:41 -0800

I would most appreciate your opinions regarding my logo.

The client, IPiFony, specializes in the development of software that enables hosted VoIP telephony services. Their customers, primarily, are regional ISP’s.

The concept for the logo is a light bulb formed from exclamation marks, with a cable jack at its base. The light bulb, obviously is a common symbol for a bright idea. I realize that it’s cliche, but I think it works here; it’s simple and memorable, and that’s often the best approach. The exclamation marks suggest the urgency / sudden realization that is an epiphany; furthermore, there are eight of them, which references the number of wires in a CAT5 cable (which is used to connect the phones to the network). The logotype is Mink (from T26) with numerous customizations. I believe it strikes the right balance between casual and formal, and appears sufficiently modern without looking trendy. For the “i” characters, I used inverted exclamation marks to establish visual continuity with the icon. The colors are Pantone Violet and Pantone 122.

NOW, the dilemma...

I have two versions where the only difference is the appearance of the “y”. The client prefers the first. I prefer the second. I believe the crook in the “y” is distracting, and leads the eye back toward the beginning of the type rather than continuing naturally to the icon. I like the consistency achieved in the second version by echoing the vertical descender of the “p” and “f”.

Please comment. I’d really like additional perspectives before I revisit this issue with the client. I really think I’m right about this, but I welcome your opinions whether you agree or disagree. Thanks!