Typophile - Community Logo - Comments

Use the buildings from the

Scalfin — Sun, 17 Feb 2008 12:01:28 -0800

Use the buildings from the one in the first post, all the new ones are overdone.

i agree with some of

Will Miller — Sun, 17 Feb 2008 11:34:18 -0800

i agree with some of jupiterboys comments and the further this mark gets along the more i feel like the leaf is inhibiting the idea. although in the lower 2,3,4 i like what’s happening to the leaf and creating a circle shape although cutting it off at the lower right edge seems weird. there’s a nice sense of containment going on those examples

w|m

I like the lightness of 6.

jupiterboy — Sun, 17 Feb 2008 09:24:56 -0800

I like the lightness of 6. l like the unity of what is going on in the bottom half of 8.

In general, the elements are working against each other, as if they were rigid and could only be superimposed over each other at different scales. Use your drawing skills to combine the leaf with the water in a unified shape. Consider that in a way the buildings are repeating the land/earth part of the equation already represented by the leaf. Simplify.

Some other developments.

picard102 — Sun, 17 Feb 2008 08:46:50 -0800

Some other developments.

Central Park uses a

picard102 — Sun, 17 Feb 2008 08:46:42 -0800

Central Park uses a primarily typographic logo, the Parks department however uses the maple leaf. Personally I think that’s as generic as what I have going here.

I don’t think I ever said there were no trees, just not one specific kind that can be pinned down as this suburbs tree.
I’ve been to the parks in question, I live next door, and have done sketches in the park of different things, this is one of the sketches. Based on White Elm, Hackberry, Manitoba Maple and Linden in the area. Thanks for the suggestion though.

While this depends on size

Scalfin — Wed, 13 Feb 2008 21:45:23 -0800

While this depends on size and placement, I would say that such usage allows complexity, especially if placed in one of the top corners like an officiating mark.

It’s only going to be used

picard102 — Wed, 13 Feb 2008 20:37:24 -0800

It’s only going to be used on a newsletter.

Wait, where are you going to

Scalfin — Wed, 13 Feb 2008 17:31:44 -0800

Wait, where are you going to use it?
If you were to use it like a seal, things are traditionally complicated, which is why those who study the design of flags say that the worst thing a state flag can have on it is the state seal.

If there no trees to speak

eeblet — Wed, 13 Feb 2008 12:50:34 -0800

If there no trees to speak of in this area... By all means don’t put one in the logo. It will ring as a falsehood, and compromise the brand. But since you say that “the residents most identify with the parks and river in the area so I tried using a leaf to represent the nature”, then leave the computer and go take a walk. Collect leaves. Post pencil/pen/watercolor sketches, and then return to the computer when you’ve refined your idea. If the logo is inspired by the community, then it will ring far truer.

Good luck!

I just meant to give your

Kirsten Navin — Wed, 13 Feb 2008 09:08:10 -0800

I just meant to give your drawing more character by using an oak, maple, sycamore or whatever leaf instead of something that looks like generic clip art. If the residents most closely identify with the park and river focus on those elements and forgo the buildings. Draw on the community’s strengths not it’s weakness.

The Central Park Conservancy

Dan Weaver — Wed, 13 Feb 2008 07:07:30 -0800

The Central Park Conservancy uses a Maple Leaf, thats it, No trees, no water, no lawn. Distill it to one key idea

How about you draw the veins

Scalfin — Tue, 12 Feb 2008 19:52:20 -0800

How about you draw the veins (and stem?) of the leaf in blue, so that it looks like some sort of river delta, and consolidate the buildings into a Frasier-style skyline.

There are no unique trees or

picard102 — Tue, 12 Feb 2008 16:54:54 -0800

There are no unique trees or architectural associations in this neighborhood beyond that of the gang tags all over the place. It’s a suburb/ghetto.

I agree with many of the

Kirsten Navin — Tue, 12 Feb 2008 10:24:39 -0800

I agree with many of the other postings. It’s too complicated looking. It is also too generic looking. Where are you? What is unique to your community? Perhaps use a leaf that comes from a native tree, or an architectural element from your town. I would also recommend that you start working with your type element at this early design stage. Try to get the type and image to work together.

The first issue is

jonsel — Mon, 11 Feb 2008 17:29:02 -0800

The first issue is definitely complication. There’s no real center or focus to the logo with the buildings, leaf and water. That doesn’t mean there can’t be a focus, but right now they are three separate elements that aren’t working together.

The second issue, and more important to me, is that none of the sketches are unique enough to serve as an identifier for your community. Any leafy suburb with a creek could use those logos. Maybe you should try combining those pieces with something typographic, like the K or a KL monogram that would be more unique to your town.

Community Logo

picard102 — Thu, 7 Feb 2008 09:05:13 -0800

I’m doing a logo for a community association, the focus groups said the residents most identify with the parks and river in the area so I tried using a leaf to represent the nature. It’s a mixed residential type ares, with quite a bit of over development in high rise apartments in the 80’s.

This is a quick sketch of the idea I was going for.

Comments appreciated.