Typophile - Design Firm Logo - Comments

Alright, so I guess I should

picard102 — Sat, 12 Jul 2008 06:39:03 -0700

Alright, so I guess I should have made a separate thread for the stationary then.

I really liked no. 5. as it

ZUZ3L — Sat, 12 Jul 2008 05:58:07 -0700

I really liked no. 5. as it looks like L & D, AND a quotation mark... I think that’s good when designing visual communication?

I like the ideas of many colors in the logo as well. It’s not done “right” tough I think. You might wanna take a look at http://bt.com/ .. that is, in my opinion a nice colorful logo...

I’m now working on some

picard102 — Wed, 9 Jul 2008 21:35:56 -0700

I’m now working on some stationary for this logo. I’ve attached a collage of the options so far in the first post, but you can see them bigger at http://www.flickr.com/photos/picard102/

Uhm... I guess Mr. Paul

mk2 — Sat, 1 Mar 2008 14:45:44 -0800

Uhm...
I guess Mr. Paul Cutler’s opinion was right. And I should appologize for misleading you to take any of my previous suggestions. It is a designer’s main task to solve problems at his/her highest capacity. In this case, since no client is involved, you should be free to do anything you like with your own logo.

Of all those designs you’ve made, pick a few that you think the most effective as an identity. Then you could let us vote (only vote, not giving suggestions) and help you narrow it down to the final design.

Good luck! (again)

I really liked the No.7.

satya — Fri, 29 Feb 2008 04:47:00 -0800

I really liked the No.7.

This is such a terrible

Paul Cutler — Thu, 28 Feb 2008 22:10:42 -0800

This is such a terrible venue for such a personal project. You have nice ideas. Don’t listen to others or you will be bound to question yourself, which is a bad thing in this peculiar situation. Just finish it and be done with it.

pbc

I think some of the original

eeblet — Thu, 28 Feb 2008 18:07:45 -0800

I think some of the original marks are best, and suggest that you pick your 3 favorites and work them up to [close to] perfection, then try drafting them in a few realistic contexts (letterhead, biz cards, bottom of client’s site) rather than in pinwheels. :)

Best of luck! I’ve been failing to finish my own branding for a year now...

—-
http://www.flickr.com/photos/eeblet/
Live near Oakland? Now in Jack London Square on Sundays: screamsorbet.com

I think you have a good

Eben Sorkin — Wed, 27 Feb 2008 22:47:39 -0800

I think you have a good relevant direction then, apart maybe from “Fun”. These designs are serious so far - except for the pinwheels.

Just for fun I made these from CMYK and C&M. Also, P22 Underground Pro

I meant as an alternative

Scalfin — Wed, 27 Feb 2008 21:18:34 -0800

I meant as an alternative line of thought for the logo if you hit a wall w/ this one.

The domain is already

picard102 — Wed, 27 Feb 2008 21:14:24 -0800

The domain is already leschinskidesign.com and gets a fair bit of organic traffic.

If all else fails, you could

Scalfin — Wed, 27 Feb 2008 21:09:16 -0800

If all else fails, you could use a RaMBam abreviation, with LeschDe, or something. (or, in my case, ScAlFin)

I stayed away from

picard102 — Wed, 27 Feb 2008 20:41:21 -0800

I stayed away from blackletter and serifs in general because I tend to dislike them personally.

To address the motive Eben brought up here are some of the things I jotted down while drawing.

Ideal Messages: professional; fun; dedicated; timeless; confident; strong; minimalistic; creative; flexible; solid.

The company name is Leschinski Design.

Maybe you should try

Scalfin — Wed, 27 Feb 2008 18:06:57 -0800

Maybe you should try blackletter or something.

I agree the diagonals dont

Eben Sorkin — Wed, 27 Feb 2008 14:40:59 -0800

I agree the diagonals dont seem to work. They can be seen too many ways. The one you did on the left looks like a “no D” sign a little. LD is kind of funny too because it can sound like “el dee” and “eldy”. What is the company name?

Like TDF, I find the

eliason — Wed, 27 Feb 2008 14:27:32 -0800

Like TDF, I find the original #9 intriguing and would be interested to see if its awkwardness could be worked out. Part of its appeal is in conveying letters in two different types, which could suggest a design firm with the ability to produce a wide range - to have command over various ways of communicating depending on the client’s needs.

The first of the two in the 6:04 post looks like one of those circle-and-slash signs: “No D’s allowed”

If you might pursue the apostrophe one, could you thicken the L? - it looks lopsided to me.

Design Firm Logo

picard102 — Mon, 25 Feb 2008 15:59:14 -0800

I hate designing things for myself. I find it impossible as I’m far to close to the project. So while I plan to redesign my site and marketing materials, I’ve decided to give my logo another shot.

I went to the book store and flipped through some logo books for about 5 hours yesterday and then came home and sketched out some quick ideas on paper playing with the L and D in my companies name. The enclosures themselves I’ll worry about latter, but for now I want to get opinions on the basics of the mark.

I used a few different typefaces to create these comps, Helvetica, Futura, Interstate, ect.

I’m not looking for something flashy in itself. But something that can be used in a variety of ways, in obtrusively on client work, distinctive on presentations and marketing material of my own. So something like this I think could be used with a few different background lockups to either emphasize or subdue it as it’s so simple.

But maybe it’s too simple and will be easily confused with other things?