Typophile - LOXORIA - The new luxurious website / What type? - Comments

James is right. Donald

pattyfab — Fri, 7 Mar 2008 08:33:50 -0800

James is right. Donald Trump’s idea of luxury is glitz and more glitz (Versace). Contrast that with the people who are spending gazillions of dollars to live in one of Richard Meier’s minimalist glass and steel boxes (Armani, Prada). Then you have the Park Avenue set who have overstuffed sofas, silk wallpaper, and armoires full of tchotchkes (Chanel, Polo).

Something that needs to be

James Puckett — Fri, 7 Mar 2008 08:19:45 -0800

Something that needs to be addressed is the audience. What kind of luxury customers are being targeted? Is this for wealthy young bankers in New York who want mid-century modern living? Educated children of western European landowners who like the latest designer goods from Switzerland? Nouveau rich Americans who think luxury looks like something Versailles threw up? Urban gangsters who just want overpriced cheap cigars and fake diamond jewelry? Luxury means different things different people, and addressing the customer’s concept will serve the design better than picking a font that looks expensive to a designer.

I think this simplicity and

crossgrove — Fri, 7 Mar 2008 08:00:50 -0800

I think this simplicity and unsophistication is what was being lampooned in the original, exhorbitantly priced release of the Luxury font collection. The premise was that all luxury brands could be represented by the three single styles. Simple. Very little focus seems to be put on the wordmark for these luxury brands, and I think the products’ status may have to precede the familiarity and associations of the logo.

the name itself can have

Ch — Fri, 7 Mar 2008 06:32:53 -0800

the name itself can have some influence on perception. millions of branding dollars are spent on that idea. loxoria is a bit strange, especially being so close to luxoria, which rides closer to the target concept. it sounds pharmaceutical because so many drug names are hybrid polysyllables designed to ambiguously suggest positive associations : celebrex, ambien, acutrim, vivactil, etc.

a designer’s name, such as versace, has an obvious place in fashion branding.

it’s interesting that so many fashion brands utilize such simple font-based logos. is it a deliberate strategy, or did they launch on a budget and feel no need to develop something further as the revenues grew, or did they actually launch with something more developed and revert as the brand grew in strength ? most likely the first of these options. let the product speak louder than the logo.

i haven’t designed for that sort of client, but i remember admiring the simplicity of baron & baron’s logo work for calvin klein.

the recurring motif seems to be : simplicity.

Maybe, I’ll try Filosofia

J VILAS BOAS — Fri, 7 Mar 2008 04:30:53 -0800

Maybe, I’ll try Filosofia Grand from Emigre!
I’ll set the text in Small Caps!

J itsa JOTAOITENTA&CINCO

poms, the content must

flabrea — Fri, 7 Mar 2008 03:42:30 -0800

poms, the content must transport the luxury not the name. versace or armani may also not sound very luxurious unless you know what’s behind

When Loxoria is set in

SuperUltraFabulous — Thu, 6 Mar 2008 23:31:17 -0800

When Loxoria is set in lowercase it reminds me of a pharmacutical brand name- all caps is much better.

Mikey :-)

Loxoria sounds like an

poms — Thu, 6 Mar 2008 23:17:58 -0800

Loxoria sounds like an unknown land from an old adventure movie to me, i don’t associate the “term” with luxury.

Dang Flabrea (do you have a

pattyfab — Thu, 6 Mar 2008 20:36:17 -0800

Dang Flabrea (do you have a real name?) you are getting a lot of free ideas - and executions - from the experts here. I hope you appreciate that!

If you want luxurious,

russellm — Thu, 6 Mar 2008 14:33:40 -0800

If you want luxurious, perhaps you’d consider a lettered word mark. Or else, something that is different, without being too quirky. Your initial description made me think of a fifties or sixties style of narrow, elegant lettering. below are a few (very) quick samples of what I’m talking about.

The top row are re-drawn Bodoni. (stretched with stroke weights corrected)
next row, re-drawn Broadway (as above) and Agency FB
bottom, Chianti OSF with Chianti ItSwash BT. And (Yes, it’s... ) Ariel, to make everything else look good.

I really like

flabrea — Thu, 6 Mar 2008 13:48:06 -0800

I really like those:

Terfens Bold

Sommet Bold but i don’t like the “A” - This should be custom made based on a capital “U”.

It might have been adjusted,

crossgrove — Thu, 6 Mar 2008 12:32:07 -0800

It might have been adjusted, re-scanned and munged over time, but I think that’s just Peignot caps.

“VERSACE” is a custom

flabrea — Thu, 6 Mar 2008 12:05:14 -0800

“VERSACE” is a custom type?

Exactly: they have nearly

crossgrove — Thu, 6 Mar 2008 11:56:24 -0800

Exactly: they have nearly nothing in common, except for the simplicity that Aluminum mentions. The cachet and associations they carry mean that you don’t have to say anything else. So layout and white space are at least as important as the logo itself. It’s whispering to be heard.

Prada and Ferragamo are the only ones in that graphic not using standard typefaces. Times Roman for Guess! Clearly a special typeface is not going to bring a feeling of luxury. It’s almost like the reputation has to be built up beforehand, for the logo to convey any feeling of luxury. It could be the owner’s signature, or Bank Gothic, or Futura, or whatever. But the products have to emanate luxury.

Keep in mind that those are

aluminum — Thu, 6 Mar 2008 11:31:35 -0800

Keep in mind that those are luxurious brands not because of the typeface, but because of the brand as a whole.

The one similarity between them all is that they are, for the most part, simple wordmarks using a rather classic typeface form.

LOXORIA - The new luxurious website / What type?

flabrea — Tue, 4 Mar 2008 11:04:52 -0800

Hi guys,

we are about to create a new identity for a new luxury website named
“LOXORIA”. Right now we are in the search for an adequate font for
our logo to represent the luxurious philosophy.

How do you think about Optima,
Perpetua Titling, Meta Serif or FF Utility?

Other suggestions?

The content and concept of the site can be compared with
Robb Report

Thanks for you help. Best regards, Franz