Typophile - Logotypes - Comments

IIRC one must customize the

James Puckett — Thu, 24 Apr 2008 12:04:34 -0700

IIRC one must customize the lettering in some way to trademark a logotype in some nations.

The fact of the matter is

Luey franco — Thu, 24 Apr 2008 11:52:56 -0700

The fact of the matter is that any one can run off a unmodified typeface for a logotype. By adding decoration or embellishment one can start to form a logotype of distinction.

But by all means its not frowned upon, certainly not from my point of view.

There are no rules. You’d

pattyfab — Thu, 24 Apr 2008 11:38:44 -0700

There are no rules. You’d best make sure it’s OK per the EULA but otherwise there are plenty of logos that just use fonts. Creating a custom logotype would be more original, but it’s not frowned on (at least by me) to use a font as is.

Logotypes

amills — Thu, 24 Apr 2008 11:04:02 -0700

I am wondering about best practices of creating logotypes using a selected font. Is it acceptable to use a font in your logotype without any modification/customization to the typeface? I’m sure this is not a best practice but do most designers typically follow this rule and to what degree is this looked upon with disapproval?

Thanks!