Typophile - AkzoNobel - Comments

Is a deleted space even

James Puckett — Wed, 7 May 2008 20:46:07 -0700

Is a deleted space even intercapping, or is it something worse?

Tomorrow’s answer is

Nick Shinn — Wed, 7 May 2008 11:59:21 -0700

Tomorrow’s answer is nostalgia for intercaps?
I thought that was the day after tomorrow.

The type is better, but the

James Puckett — Wed, 7 May 2008 06:14:02 -0700

The type is better, but the illustration is just as stupid and will mandate a new identity in ten years.

But seriously, what joker convinced them to whack customers over the head with a video about the new logo? That’s so low class it’s pathetic. To me the whole launch has the feel of a board that overpaid for an identity and is insecure about it.

Makes me think of Arno

eliason — Wed, 7 May 2008 06:05:13 -0700

Makes me think of Arno Breker for some reason.

Interesting. The new man

mili — Wed, 7 May 2008 06:02:29 -0700

Interesting. The new man seems more relaxed.

AkzoNobel

Nick Job — Wed, 7 May 2008 05:21:16 -0700

Here’s AkzoNobel’s new logo? The old one is below...