Typophile - New member, new logo - Comments

jazzhustler, you’re right:

Mans — Thu, 29 May 2008 06:49:26 -0700

jazzhustler, you’re right: it is indeed a company and they will want stationery. Also I think a single, rotating V would be a little too playful for this particular customer (before the trademark is well established, at least), not to mention reducing the readability of the logo.

I think I’ll present the topmost version in the second image and see what he says.

/Måns

mp, good idea, although if

jazzhustler — Thu, 29 May 2008 02:40:41 -0700

mp, good idea, although if it’s a company of any type they’re probably going to need letterheads & business cards, so that wouldn’t work in print situations.

Mans, why don’t you drop

mp — Wed, 28 May 2008 23:34:05 -0700

Mans, why don’t you drop the multiple V’s and just have one, which rotates like the needle on a compass - pointing at the users cursor location on the web page... if it’s a web based company you aren’t limited to the constraints of print and static explanations of your idea. Just a thought...

Also you proved me wrong. I

iffy — Wed, 28 May 2008 07:01:04 -0700

Also you proved me wrong. I like the less bold versions even more than the bold.

The colors seem much better!

iffy — Wed, 28 May 2008 07:00:35 -0700

The colors seem much better! Like everyone else, the first seems the most polished.

I really like the shape of that v with the blocky letters. The narrow and tallness of it compliments the rest better than the shorter v does in the other options.

I like the top one best too.

pattyfab — Wed, 28 May 2008 06:39:34 -0700

I like the top one best too. I think the v looks a little stunted in the others.

It is getting better. I like

AGL — Wed, 28 May 2008 04:02:28 -0700

It is getting better. I like the red and black. The contrast is greater between the text and the star. The first one in the above picture is the one :)

definite improvement all

jazzhustler — Wed, 28 May 2008 03:43:36 -0700

definite improvement all round I’d say. Glad that most people went with the caps version. My favourite is the first one, as the compass points are a little more stylised. You’ve probably tried it already, but does it work making the four points slightly bigger? It doesn’t matter in the first version, although if you were to go with the other versions, making the points a bit bigger might work to harmonise the lettering to the point.

Good work.

Thanks for all comments,

Mans — Wed, 28 May 2008 01:33:24 -0700

Thanks for all comments, it’s greatly appreciated!

It seems the all-caps version is the favourite. I agree the compass tend to take over the whole thing; below I am trying a lighter approach. The box is meaningless, though I rather liked the star-shape in the negative space. I have got rid of both in the versions below.

@iffy: are the new colors better, you think?

my suggestion: take the

Feelingrandy — Tue, 27 May 2008 16:53:07 -0700

my suggestion: take the square away for a moment..it’s a frame and as such seems to be wanting something to go in it..maybe find some kind of iconic art that conveys what the company is about... as is, the “compass” seems to overwhelm everything else.

Agreed... the second one.

iffy — Tue, 27 May 2008 12:17:11 -0700

Agreed... the second one. Perhaps there is a way to make the box stand out more if that’s what you’re going for. Maybe use the color for the box not the star shape. My eyes see the star more than the box. Or if the box was black and the color was on the rest of the text? I don’t care for the two colors you’ve used so far. Not on screen at least.

I do like the bold more than I think I’d like something lighter in weight.

“Invenio” the second one

AGL — Tue, 27 May 2008 10:31:07 -0700

“Invenio” the second one with caps the best, for my eyes.

Welcome!

André

Hi. I think the 2nd example

jazzhustler — Tue, 27 May 2008 09:44:28 -0700

Hi. I think the 2nd example in caps works the best. Maybe as a suggestion you could make a version with a less bold font, to see how that works out. Also in the 2nd version, is the V point the actual V of the font? Maybe if it is you could look at making the compass something less like the V and more like a compass point. I think as long as the point looks something ’like’ a V then you would get away with it not matching the font as such. Did that make sense? Like the idea though.

I like it, but my focus

mili — Tue, 27 May 2008 09:43:14 -0700

I like it, but my focus tends to go to the square between the vs.

here’s sort of what I was

innovati — Tue, 27 May 2008 09:38:50 -0700

here’s sort of what I was thinking:

New member, new logo

Mans — Tue, 27 May 2008 09:01:01 -0700

Hi everybody,

This is my first post, though I have followed the learned discussions on Typophile for some time. I would like to submit for criticism this logo that I am developing. The client is a sort of web based “job agency” for companies.

Invenio is Latin for “I find”.

All comments and suggestions are welcome.

Yours,
Måns