Typophile - Logo Critique: Red Hot Property - Comments

A few points and

jimsbee — Sun, 22 Jun 2008 00:04:09 -0700

A few points and suggestions:

1) I’m not inherently against using an initial as the basis of a mark, but in your current configuration, I don’t think the logo is functioning well for these reasons:

Because both the R in the title and the R in the mark use the same typeface, the mark becomes superfluous. It seems like overkill - like I’m seeing the logo twice, especially because there’s not really any separation or differentiation between the mark and the title. I would suggest using a different typeface for one of the components, or just integrating your idea into the title, as shown below. If you went that route, you could use the standalone R as an alternate logo.

2) It is possible people won’t get the thermometer symbolism, so why not embrace your idea more literally? Perhaps stylize the R more like a thermometer, or scrap the R all together, and create some type of real estate/thermometer symbol, something like what I’ve shown below.

Good luck.

”...it’s the client’s

clashmore — Mon, 16 Jun 2008 00:47:01 -0700

”...it’s the client’s opinion that matters”

Unfortunately.

Sometimes I get a little

Sharon Van Lieu — Sat, 14 Jun 2008 17:19:12 -0700

Sometimes I get a little wacky. :-)

snicker ————— Pau

Ratbaggy — Sat, 14 Jun 2008 15:56:50 -0700

*snicker*

—————
Paul Ducco
Graphic Design

I like this concept. I think

Sharon Van Lieu — Wed, 11 Jun 2008 17:25:40 -0700

I like this concept. I think it works, but it’s the client’s opinion that matters. Did you consider animating a “red hot” candy? Some friendly candy figure? If this is a residential real estate company it might work.

Feel free to snicker. (pun intended)

Sharon

This is a famous logo in

marco nascimento — Wed, 11 Jun 2008 13:18:26 -0700

This is a famous logo in Brasil, designed by Alexandre Wollner, important guy. Sorry for the small size, couldn’t find any better.
http://www.manil.com.br/image/logo/fechaduras_brasil.GIF

It’s a locks manufacturer.
Cheers,
mn

Just not feeling the degree

adnix — Tue, 10 Jun 2008 14:47:28 -0700

Just not feeling the degree symbol concept. When you take the degree symbol away from numbers, it becomes just a circle next to an R. Kind of meaningless.

David

Thanks everyone for all your

toby1 — Tue, 10 Jun 2008 02:34:37 -0700

Thanks everyone for all your comments and feedback.
@ Mathew Dixon: not at all, anyone’s suggestions are very welcome.
@ keon: thanks for sharing the breadmedia logo, i hadnt seen that, its getting a bit close to that shape.
I’ve altered it abit to fit in the shape you suggested innovati, what do you think?

I’m not sure the client is particularly liking it, don’t think they got the idea, but I’ve gone this far with it, may aswell see it through to a conclusion...

www.breadmedia.com.sg

keon — Mon, 9 Jun 2008 01:49:28 -0700

www.breadmedia.com.sg

” The key hole shape makes

AGL — Sat, 7 Jun 2008 10:54:32 -0700

” The key hole shape makes up one side of the R already ... ! ” That is a good idea.

I wasn’t promoting it ...

Jos Buivenga — Sat, 7 Jun 2008 10:48:29 -0700

I wasn’t promoting it ... honestly ;-)

Thanks very much Sharon!

I’ve been meaning to buy

Sharon Van Lieu — Sat, 7 Jun 2008 09:40:42 -0700

I’ve been meaning to buy Museo and your post reminded me to go do it. I LOVE it!

Sharon

You could consider Museo

Jos Buivenga — Fri, 6 Jun 2008 17:48:35 -0700

You could consider Museo 900 for a bit more punch ...

I really like the direction

Matthew Dixon — Thu, 5 Jun 2008 09:33:06 -0700

I really like the direction this is going I think you’re getting really close. I wonder if you’ve considered using a different typeface for the mark itself? (I hope you don’t mind me tweaking slightly – this is really quickly done, the spacing is out and in no way has the quality of your efforts!). I quickly dropped in a Diavlo R and flipped the shape so that the curves followed the shape of the R and degree symbol.

I think the word PROPERTY is

Miss Tiffany — Wed, 4 Jun 2008 22:50:30 -0700

I think the word PROPERTY is crowding RED HOT. The word spacing in RED HOT is greater than the line spacing between the two lines. They need to at least be equal or a bit more.

Logo Critique: Red Hot Property

toby1 — Tue, 3 Jun 2008 12:54:18 -0700

Hi everyone, I’ve been working on this logo for an estage agent company. I posted this the other day:
http://typophile.com/node/45780 and have made some changes and added some other ideas, I would be very grateful to see what anyone thinks. I really like the idea of just having a ’R’ and degree symbol, but havn’t really been able to make it work yet.
Any feedback would be very much appreciated,

Typophile - Logo Critique: Red Hot Property - Comments

A few points and

”...it’s the client’s

Sometimes I get a little

*snicker* ————— Pau

I like this concept. I think

This is a famous logo in

Just not feeling the degree

Thanks everyone for all your

www.breadmedia.com.sg

” The key hole shape makes

I wasn’t promoting it ...

I’ve been meaning to buy

You could consider Museo

I really like the direction

I think the word PROPERTY is

Logo Critique: Red Hot Property

snicker ————— Pau