Typophile - Urgent Career Logo Revision - Comments

@innovati: I tried to get

nvhladek — Tue, 10 Jun 2008 19:47:21 -0700

@innovati: I tried to get rid of my cell phone, and friends and family universally revolted! I am deeply jealous of you.

I think this design works well, although I think that the cell phone bars are not immediately apparent. I would like to see the spacing worked on, however. It seems like the arrow is too close to “URGENT.” Also, I would like to see it in black against a white background.

—
Nick Hladek

I don’t see urgent as

innovati — Mon, 9 Jun 2008 21:58:08 -0700

I don’t see urgent as cell-phone bars, because I don’t own a cell phone! haha

No, what I do see is a right-facing arrow, which I love. It’s like the hidden arrow in the counter between the Ex in FedEx, genius!

if anything, I’d love to see that arrow worked in more!

I see urgent adidas.

Joe Pemberton — Mon, 9 Jun 2008 16:08:35 -0700

I see urgent adidas.

Great improvement. I think

hola — Mon, 9 Jun 2008 12:47:51 -0700

Great improvement. I think you got the phone reference right on, at least to me. I wouldn’t worry about it resembling the AT&T campaign or Adidas. I think if it was seen with it’s supporting collateral/website that might help it’s purpose. Letter spacing might need some attention though. Anyway, I like it.

I like the new one. I would

jayyy — Wed, 4 Jun 2008 17:29:58 -0700

I like the new one. I would ditch the phone bars though as they only work as an arrow to emphasize the urgent bit. I agree with everyone else’s comments above for the most part.

Maybe you could keep that same basic arrow shape but make it into a flip-top cell phone. That would make the telephone idea stronger.

I won’t comment much on

sch2525 — Wed, 4 Jun 2008 08:44:42 -0700

I won’t comment much on the arrow/bars (other than that I do like the subtle “corporate ladder” reference). However, I feel like if I were climbing those stairs, I would fall backwards - which is not something that I’d like for my career.

But I will say good job getting rid of the reflection and orange/blue color scheme. I really like your new version. It is clean and professional, yet comfortable and approachable, especially on the manilla-envelope-colored background.

I would move Career to the

AGL — Wed, 4 Jun 2008 06:52:24 -0700

I would move Career to the left by taking off 2 thirds of the space, closer to the ’wing’. If you want to consider replace the bars (at and t) try using a triangle or various forming another wing.

Phones + 4 bars = AT&T’s

aluminum — Wed, 4 Jun 2008 06:38:05 -0700

Phones + 4 bars = AT&T’s current marketing

Those bars remind me of

mili — Wed, 4 Jun 2008 06:34:33 -0700

Those bars remind me of Adidas logo on its side.

I like the new one more than the old one, though. To be honest, I didn’t understand the phone signal bit at all.

I see a stealth bomber.

Miss Tiffany — Wed, 4 Jun 2008 00:20:58 -0700

I see a stealth bomber.

The tilted bars read like

Eben Sorkin — Wed, 4 Jun 2008 00:06:43 -0700

The tilted bars read like tilted bars to me and I find it distracting.

The relative simplicity of the new one is better - but I think it needs to keep going and to get a core graphic idea/hook other than bars/phone.

What about that word urgent?

If the idea of the phone was

john good — Tue, 3 Jun 2008 22:16:44 -0700

If the idea of the phone was not obvious in the first, I think it’s really absent in the new one.
I also think its the ratio (about 1/20) is a bit long.

the new one is much nicer anyhow...

Urgent Career Logo Revision

rosem — Tue, 3 Jun 2008 21:54:19 -0700

Hey Everyone,

I’m working on a logo revision for a company called “Urgent Career”. Basically they offer a service that entails phone based interviews. I’m attaching their original concept, along with my revised one.

Basically I’m trying to clean things up and simplify the concept. I decided to take the bars (phone signal strength obviously) and titled it to create the arrow—which reinforces the word “URGENT”. “URGENT” is also used for the base of the arrow. I set “CAREER” in black because I really wanted it to stand out. I kept reading their company name as “Urgent Care” and really wanted people to realized the difference.

Anyway, any comments/suggestions would be greatly appreciated.

Thanks,
Mike

ORIGIONAL

REVISED