Typophile - General Motors Brands Typefaces - Comments

ok, so i just started

mlevy — Wed, 10 Sep 2008 19:54:13 -0700

ok, so i just started working for GM, i’m a designer, but working in R&D at the tech center. all the original signage around the place has this futura-ish typeface that’s really nice, but i can’t find any documentation about it. it may just be a pre-digital futura, or something original for the tech center when it was made. I don’t have any good pictures of it yet, as cameras are technically not allowed in the building.

it’s really gorgeous type, and most of it is falling apart, which is real shame

I work on GM Canada. Buick =

HaleyFiege — Sun, 29 Jun 2008 12:45:54 -0700

I work on GM Canada.

Buick = Delta - but you’ve got an old logo there. They just released a new one.
Chevrolet = Klavika
Pontiac = Univers - I’m not sure what the States does but in Canada we use Univers
GMC = Aachen - ugh.
Hummer = Franklin Gothic
Cadillac = Franklin Gothic or Delta - I don’t remember as I don’t really do much Cadillac stuff
Saturn = Univers
Goodwrench = Myriad
General Corporate = TheSans or GMSans as it’s labeled on my computer. Probably a custom version.

I found the ad, and I guess

HSR Classic — Sun, 29 Jun 2008 11:34:22 -0700

I found the ad, and I guess it does use Berthold Delta. Thanks for your help.

I’ll have to find which

HSR Classic — Sat, 28 Jun 2008 08:21:29 -0700

I’ll have to find which magazine had the Buick ad that used that font and see if I can scan it. I’m certain it’s not a modified Delta for a logotype, because the ad uses this custom font. Fabio, I have seen Larabie’s font, however I doubt General Motors would use it. If anything, they probably use a font of their own. I’ve seen commercials with this font, and a Pontiac brochure used it as well.

In the the GrandPrix,

Fabio Augusto — Sat, 28 Jun 2008 05:37:36 -0700

In the the GrandPrix, Sofachrome from Larabie!

It’s is free ;D See here:

http://www.myfonts.com/fonts/larabie/sofachrome/

‘BUICK’ looks a lot like

Jan — Sat, 28 Jun 2008 04:19:03 -0700

‘BUICK’ looks a lot like squooshed and modified (‘U’) Delta Jaeger.

OK - here are the

HSR Classic — Fri, 27 Jun 2008 16:38:33 -0700

OK - here are the images.

(I’m interested in the official font used for “Grand Prix”)

Okay... off the top of my

HSR Classic — Thu, 26 Jun 2008 09:19:53 -0700

Okay... off the top of my head I can think of the fonts for Buick and Pontiac. The current font they use isn’t just custom lettering for their logo. I’ve actually seen it in use in a magazine ad from a few years back. See this image. As for Pontiac, it’s the font they use for their Grand Prix. I’m sure there’s a freeware version of this out there.

Chevrolet recently use the

Fabio Augusto — Wed, 25 Jun 2008 22:49:55 -0700

Chevrolet recently use the Klavika, extensively...
http://www.processtypefoundry.com/typefaces/klavika/index.html

In the GM.COM the TheSans Family is used in everywhere...
http://www.lucasfonts.com/lucasfnt/thesans/sans-.html

Cadillac, maybe the News Gothic or Franklin Gothic like the GMC,
in their sites...

Pontiac uses the Frutiger and Griffith Gothic
http://www.fontbureau.com/fonts/sans/GriffithGothic

Opel use the Opel Sans, custom by Monotype!
http://www.customfonts.co.uk/csview.asp?cs=Opel

Saturn go with Univers....

As well, Helvetica for “secondary type” Obvious!!!

IMHO... Maybe, you need be more specific... ;D

Buick used to use Delta. Not

newbomb — Wed, 25 Jun 2008 19:49:39 -0700

Buick used to use Delta. Not sure if they still do.

http://www.bertholdtypes.com/bq_library/90069.html

General Motors Brands Typefaces

HSR Classic — Wed, 25 Jun 2008 17:55:25 -0700

What are the fonts used for General Motors’ various brands?