Typophile - (x) A Series of Unfortunate Events - (similar to) Schneidler Initials/Shango {Raph Levien} - Comments

thanks, Tiffany, coming

tgirvin — Sun, 25 May 2008 07:06:22 -0700

thanks, Tiffany,

coming from you, too (two), it’s nice to be here.

I’d been on the typophile link, years, nay decades ago, before is was even online, I’m sure. And then somehow in the biziness of things, I drifted away to other things.

glad to be back into the heart of it.

and type surely is the heart and heat of it — it’s where the story begins, the message originates...

all the best, happy Sunday —

Tim Girvin | Strategy+Design | NYC+Seattle+Tokyo

Welcome to Typophile, Tim.

Miss Tiffany — Mon, 5 May 2008 12:47:00 -0700

Welcome to Typophile, Tim.

Patrick, sweet, your

tgirvin — Sun, 4 May 2008 19:26:17 -0700

Patrick, sweet, your comments — thanks for your generosity of spirit. I claim nothing, really. Simply that the idea of creating a logo for a film is like creating an identity for something else — except that, perhaps, it gets a little more out there. The exposures are bigger, and perhaps even in some instances, international.

But the real telling is in the telling itself. Any motion picture identity treatment is about telling the story in a kind of compressed concretion of space. The motion picture logo can be, literally, the first thing that comes into play. It’s the teaser for what’s to come. Then, finally, months, if not nearly a year later, the film logo is the last thing out, that tiny little space ad that you see. Last week!

Iron man, I’d attest, will be in play much longer.

More on that, later — except for now, there’s this: http://blog.girvin.com/?p=768

Thanks, Patrick — more soon.

Tim Girvin | Strategy+Design | NYC+Seattle+Tokyo

Thanks Tim for bringing this

TypographyShop — Sun, 4 May 2008 05:20:37 -0700

Thanks Tim for bringing this post back to life. I remember reading a list in a “Print” column years ago, written by a design God of the moment. It was about things that were great and things that sucked in design. Top of his list for the sucky was “any movie poster.” That was at least 10 years ago and those unfortunate words come to mind every time I see one. And while it’s not always true (think Juno and Little Miss Sunshine for refreshing departures) I’ve tended to agree with him most of the time.

I had to double check to make sure it was actually you posting, for as I was reading the earlier entries I knew that they were talking about some of your work. What the “movie voiceover guy” (as he is actually known) is to trailers, you’ve been to movie logos. And just as others try to imitate him, you’ve created a look that the industry feels the need to bastardize and perpetuate.

I wasn’t aware of the scope of your film work and the quite successful niche you’ve created until a few years back when I came across your name and remembered you for all the fantastic hand drawn logos and type treatments that were all over the design and type annuals back in the day. That was a rare gift of beauty and wit you showed us. Would love to see more of that again. Throw away that computer.

cheers
Patrick

http://typographyshop.com

Hey, Typophilics — this is

tgirvin — Sat, 3 May 2008 21:27:19 -0700

Hey, Typophilics — this is an old thread, http://www.typophile.com/node/6777, but it’s funny because I just found it. I was looking for something else, and this came up. To the nature of the font, it’s not Trajan — it’s a customized Girvin titling font; surely, it’s based on 1st century epigraphy, but not on Twombly’s Trajan. Trust me, I’ve had so many of my logotype renderings converted into Trajan solutions by agencies, it’s a joke.

I’ve been working as a designer for motion picture marketing since 1978-79, and Apocalypse Now, Francis Coppola. And what happens is that you create solutions that are endlessly juried and judged by either the directors, the studio leadership, the talent, whomever is involved in the proposition — and toned down. The art fullness, diminished. So, doing a rendering of the Last Samurai, or Lord of the Rings, Gladiator — The Ghost and the Darkness — or Lemony Snicket’s A Series of Unfortunate Events, each of these treatments is entirely customized — tuned and built by hand. And if there’s an agency conversion, the customized solutions move to easily built imitation solutions by the agencies, and...the work is gone.

More here on that: http://www.girvin.com/portfolio/identity/matrix/matrix.php, or here: http://www.girvin.com/portfolio/identity/beowulf/beowulf.php. Or this notation on process: http://www.bizjournals.com/seattle/stories/2006/05/08/story8.html. I’m not touting, I’m talking. http://blog.girvin.com/?p=997, or: http://blog.girvin.com/?p=712

Nuff said, as they say in the comics.

I started working on Lemony Snicket as a production designer for Count Olaf’s eyes — which then became part of the logo, then from there, building out the fonts and related work to create the master — for a committee and client team of 15.

Rough, but done.

Reach, as you will | TSG

Tim Girvin | Seattle+NYC+Tokyo

type — Sat, 25 Sep 2004 17:25:57 -0700

Like Yves

i don't see that he's out of spirits (he dosen't need to agree with me - that's 100% right. but he's doing that with unless i'm wrong and people really sick of me......that's ok. i always can go )

Bald Condensed — Sat, 25 Sep 2004 15:05:20 -0700

quote:
I'm not here to impress. If I want to impress you- I'll reveal my name (title, company).

(...)

I "know" you, or part of you.

pattyfab — Fri, 24 Sep 2004 08:09:36 -0700

Type:

Like Yves I'm getting mighty sick of your pseudo-cryptic aphorisms. If you don't have anything else to contribute why are you wasting our time? This is a forum on typography & type design, not an opportunity for some big brother rant. "I know you"?

cheshiredave — Thu, 23 Sep 2004 23:44:20 -0700

Ethical issue? What could that possibly be? Wait, are you Dan Rather?

type — Thu, 23 Sep 2004 23:14:58 -0700

Type, your arguments don't make lots of sense and fail to impress me.

ahhhh, Shakira

I'm not here to impress. If I want to impress you- I'll reveal my name (title, company ). But there's no need for that. ethical issue.
(i "know" you, or part of you. i see your marketing -promo things; i have the final word - if there's a problem or an issue - about design, type, designers, freelancers, illustrators etc etc)

Anyway - what is the issue?

cheshiredave — Thu, 23 Sep 2004 01:31:23 -0700

Something will end up here pretty soon now. In the meantime, enjoy the trailer...

beejay — Thu, 23 Sep 2004 01:15:24 -0700

edit: maybe Dave will post in exactly 16 minutes
and point us to the trailer.

bj

Bald Condensed — Thu, 23 Sep 2004 01:06:08 -0700

Type, your arguments don't make lots of sense and fail to impress me.

pattyfab — Wed, 22 Sep 2004 22:02:32 -0700

who ARE you?

type — Wed, 22 Sep 2004 17:11:14 -0700

Now he is as beautiful a guy as Trajan is a font,

As Marshall Lee said: Typefaces - like people's faces - have distinctive features indicating aspects of character.

I am gonna be mighty sick of his face too in 3 months.

don't watch.

They keep cranking out the same movies with the same posters because they're afraid to try something different.

I don't know what you're talking about.

Blame the designer???

Well. I blamed my mom and she asked me why.

(which is not Trajan or Schneidler/Shango)

I know.

(x) A Series of Unfortunate Events - (similar to) Schneidler Initials/Shango {Raph Levien}

arcanegel — Tue, 21 Sep 2004 13:26:54 -0700

How about this font. Maybe custom?