Typophile - Automobile Sales - Corp.ID - Comments

seems a bit clip-artish to

johnnygriswold — Fri, 16 Jun 2006 16:38:54 -0700

seems a bit clip-artish to me.

serene — Fri, 12 Nov 2004 13:52:02 -0800

Thank you for your posts. I have made some adjustments of the bleeding and followed the loren's main advices. This is the result, which is in a different color. Although, I plan to use the blue.

P.S To loren : The client really liked the font and uttered explicitly that he wanted it to be the same way.
P.s.s please don't even mention the vibrancy of the white (front side of the Bizcard). ;)

aaron_carambula — Fri, 12 Nov 2004 12:30:17 -0800

Also talk to the postmaster, or the equivalent.
I know in he states the USPS doesn't like anything on the bottom of the envelope on the right third of it, it's where the barcode goes.

dan — Fri, 12 Nov 2004 11:00:05 -0800

Galin, I hope your client has plenty of money because the only way you will get the black on the envelope to work properly is to print and then convert into envelopes. Alot more expensive. Same holds true for your bleeds on the letterhead and business cards. Also when cutting the business cards with the knock out type so close to the edge you will have alot of waste and the overs will cost alot once again. I would suggest showing your designs to a printer and maybe get some feedback on how to make them work with in a resonable budget.

lorenk — Fri, 12 Nov 2004 10:33:26 -0800

just because the client says he likes the type doesn't mean
it's finalized. I think the type needs a lot of work still, and you
shouldn't be so satisfied just yet.

the bottom of the letterhead isn't handled very nicely.
it's blocky and weighed down. it's also forced into a tiny
space. i would move it up a centimeter or 2. also,
the horizontal bars going right across the page are so generic.
there's no unique quality to them. i've seen that done
a thousand times. you could maybe just put the bars bleeding
off the bottom edge, like the business card does. also, the
repetition of the car twice is not very clean.

and why not just center the logo at the top? it looks good
that way on the business card.

...

each element is too different from each other.
the hairline on the business card stops before reaching
the edge. that could happen on the letterhead too.
look at all the pieces together (above) and notice how the spacing
of each object or text block from a paper edge is different
every instance it's used. the logo, for example, looks best with
a certain amount of negative space around it. i don't think
you should ever cram the logo somewhere or put other objects
too close to it. (back of business card)

designalchemy — Fri, 12 Nov 2004 10:25:34 -0800

I like the blue tones better than the red. Would recommend better domain name (a .com) and professional email account (not a free hotmail account) . I think the car looks like it sitting there in the corner lurking like a predator. The car, although already small, seems to draw as much attention as the name. The car would maybe look better in same blue as logo type.

aluminum — Fri, 12 Nov 2004 08:04:49 -0800

The car works a lot better when showing just a bit of it.

Looks nice...though that envelope may be a pain to produce with the bleed like that. Also, maybe mail is different over there, but shouldn't the center be reserved for the recipient address?

serene — Fri, 12 Nov 2004 02:49:08 -0800

The client's opinion was that he wanted fresher colors and maybe different arrangement. He liked the type, so that stays. He also like the flow of the BizCard but he found the grey quite intimidating.
This is a blue version of the previous with some variations.

Please comment on how to make it fresher.

Salute

P.S Sorry about the quality of the jpg, but I had to make its size smaller.

Oscar Morris — Thu, 11 Nov 2004 17:26:47 -0800

>What about the Batmobile?
>Doesn't get more elegant or timeless than that.

OOH. De Witt's comin' through with de wit.

dewitt — Wed, 10 Nov 2004 19:20:13 -0800

Alright, I guess I won't post a picture of batman and robin.

Can someone explain to me why this won't post?

dewitt — Wed, 10 Nov 2004 19:15:35 -0800

Galin

What about the Batmobile?

Doesn't get more elegant or timeless than that.

Plus who would you trust to give you a better deal: a car dealer or The Caped Crusader? Batman's rich, he doesn't need to rip anybody off.

Just think BATS

hrant — Wed, 10 Nov 2004 18:13:26 -0800

I think getting rid of an "explicit" car is smart, for the reasons Tiffany mentioned. But it would be nice to have something, not just some letters. So try to think of something that any car has, and will have for the forseeable future. No, I don't mean cupholders. I mean like lights, tires, etc. What about a tire tread pattern that says "CHIC"?

hhp

lorenk — Wed, 10 Nov 2004 17:55:34 -0800

i would suggest not using red on that shade of gray--it vibrates.
they are too close in value.

also, the eurostyle font choice (or whatever) doesn't go
with the contemporary style you're looking for. i would find
a different sanserif and try using ALL CAPS in some places.

also, the car is unnecessary.

serene — Wed, 10 Nov 2004 15:20:11 -0800

Good point, Sally. The circles on the BC definitely have to go. As for the wordmark and symbol I will wait for the client to choose. Personally, I like the idea of using only the wordmark.

Tiffany : Thanks for the post. ;)

Salute

sbarlow — Wed, 10 Nov 2004 15:09:21 -0800

I agree that a wordmark instead of a wordmark/symbol would be a "safer" and more successful approach.

In regards to what you have posted, I would suggest bleeding the red bar off the bottom of the page on the letterhead for more consistency throughout the pieces.

Also, the circles on the business card do not work, in my opinion. They add clutter, distract, and definitely do not give an overall feeling of being 'chic.'

Automobile Sales - Corp.ID

serene — Tue, 9 Nov 2004 14:27:05 -0800

I was hired to create a Corp.ID (logo design, business card, envelope, A4 blank) for a company, which specializes in car sales "automobile sales".

The client wants a fresh and stylish look (but not abstract / more or less illustrative). The name of the company "Shik" in translation means chic/elegant.

I would love to hear your critique and advices.

P.S Any advices on the font choice are welcome. The direction is to match the word "chic" with a corresponding font.