Criteria for choosing typefaces

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Keith Tam's picture
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Joined: 17 Aug 2002 - 11:00am
Criteria for choosing typefaces
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Another thread I started in the AIGA typography board that didn

Jared Benson's picture
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Joined: 25 Apr 2005 - 6:41pm
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> How about adding target audience to your list? (demographic information, ie. age)

Keith Tam's picture
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Joined: 17 Aug 2002 - 11:00am
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Oh, feel free.

Tiffany Wardle's picture
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Joined: 13 Jul 2001 - 11:00am
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This is a good thread. Thanks Keith. However, I only can say “it depends on the job”. Each job asks different questions, and those questions create different needs. I’ve dealt with each of these and they’ve come in different orders for different jobs.

I am blessed with clients that trust my judgement as far as type selection goes. I tend to talk their ear off about why they should choose a specific typeface or why I have used it. They then go pale and ask me never to do that again.

If I had a dollar for every client that thanked me for the unnecessary type history lesson… :-)

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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> AIGA typography board that didn