New Wordmark and Rebrand – Critique Needed

Hey Typophilers,

It has been a few years since jumping on here, but I am in need of your help. Could you typographers give me any criticism on this rebranded wordmark that I have been developing. It is for the people search engine, known as Spokeo and is supposed to encompass a product that searches social media content to criminal records. There is a lot of brand strategy and thought that went into this wordmark, but rather than include that I want to include a simple neutral greyscale version rather than a sales pitch.

Here is a brief rundown of what the brand is trying to encompass:

· A company with all the tools to allow you to search for people and connect with them.

· A company that exhibits integrity and transparency and is trusted by consumers.

· A product/tool that aggregates content (not originates) allowing users to reunite and find joy in their connections.

· A company that is seen as friendly, but not in a cutesy/kiddish way - Neutral.

· A premium product available at an affordable price.

· A proactive technology company pushing boundaries and using technology in a positive way.

· A company with employees that participate in it’s enjoyable lifestyle, rather than just being employees.

litera's picture

It seems very tight. Are you sure this will work in smaller size? I mean this tight? Or is this a "display" sized version?

But apart from that I'm pretty sure that /e/ doesn't work. It doesn't complement other letters by its design style. Maybe just an idea as people are so different from each other, there's so much variety what if you'd put an italic transitional serif /e/ here? Maybe even breaking the top and bottom margins? it might complement the other geometric letters better than current /e/...

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