H&M Typefaces

arwirrenga's picture

I'm doing a brand identity project for school on H&M and so I need help identifying the fonts they currently use.
Their website is here: http://www.hm.com/us/

I know that Didot is one, but I cannot recognize the sans serif fonts. Please help.
I'm also attaching a screen shot of their website.


Screen Shot 2013-01-28 at 6.53.54 PM.png513.3 KB
akira1975's picture

It seems the sans serif is HM Ampersand. I don’t know who designed it.

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