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Appreciate anyone who chips in to this. Fleshing out a branding/identity project and looking for pairing a serif typeface with Akkurat:
Akkurat is already established, used in the logo and has been used for body text. It is for a design agency. The challenge I've had is choosing a serif face to partner it. Why? When creating documents with longer passages of text, I'd rather not use Akkurat for absolutely everything. A lot of the clients are Universities and in the Education sector, and I always feel they prefer serifs as well (albeit ungrounded research).
I've been looking for character shapes that match Akkurat (and the usual elements like x-height, descender/ascender height). I feel the old classics just aren't doing it: Baskerville, garamond, bembo, sabon, century, even bodoni – they just seem too big a jump. I feel it will be something more 'modern'. Even slab serif.
So far, I've liked FM by A2 type. I like how it shares the square dots i.e. full stop, 'i', 'j'. I am a fan of Publico and Mercury as well, but don't feel they are right for this.
So that's the pairing challenge – appreciate any help.