something that has been bothering me recently is the discussion of the value of designing prose. Throughout history, the designer has always been a necessary part of the production of prose. The working method is usually choosing a typeface and setting the type. And by tradtion, typography in modern prose is in most cases what Beatrice Warde would call the Crystal Goblet – a perfect transparent vessel in which the fine wine (the writer's text) is contained.
But with the rise of the digital book, where the reader can freely choose his/her typeface of choice, decide a typesize that suits the reader etc, the role of the designer in prose becomes quite tricky.
What can the designer actually do for prose that cannot be done by a robot for example? Is all he/she can do is apply typographic "rules" and conventions to a text? Does an "informed choice" of a typeface affect the reading process?
What is your opinion?