A Serif Pairng for Frutiger?

herereadthis's picture

Hi, I'm working on website that helps users find and understand treatments for their medical and psychological conditions. For example, if you have an aneurysm, the website will recommend you either surgery or statins, and explain to you which is the best treatment for you, based on your history and preferences.

I chose Frutiger as the base typeface for this site because I feel it no-nonsense but without being stiff and unfeeling. People coming to the site are trying to find their way, and need vital information at a personal level. Also, I like the look of Frutiger.

My question is - is there is suitable serif pairing for Frutiger in this context? It will be used for titles, but also some body copy, like captions and blockquotes and like.

I was leaning towards Apollo or maybe Minion, because they look great with Frutiger, but I'm not sure if either of those two serve as a good fit for the subject matter of the site.


hrant's picture

If you want high readability on a website, your choices narrow down a bit, with many normally go-to print faces (like Minion) not cutting it. In contrast, check out something that renders very well onscreen:
(Disclaimer: I had a hand in it.)


Chris Dean's picture

When I was a student, Meridien (1957) was considered a standard partner. Now we have Frutiger Serif (2008). They are quite similar, with Frutiger Serif being a slightly “toned down” Meridien. A make-work project in my opinion. I’d kick it old-school and go with Meridien. Better for your street cred.

herereadthis's picture

Yes I just realized I mispelled "Pairing"

Chris Dean's picture

It’s nothing to be ashamed of. It will happen more and more as you get older ;)

HVB's picture

Clearly a typo and not a misspelling.

herereadthis's picture

It's kinda hard to earn typography street cred when the people paying you can only claim Arial and Times New Roman as their Typography knowledge.

Chris Dean's picture

Is your client religious?

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