Futura and Avant Garde together

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stephen o's picture
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Joined: 25 Mar 2013 - 8:26am
Futura and Avant Garde together
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Dear all

I've recently had to use Avant Garde as a headline font (body Myriad) with a logo composed of 3 lower case Futura letters within a geometric shape.

Im dead against it frankly as

1 Avant Garde isnt a pretty sight for me
2 Two kind of similar geometric shaped fonts that are kind of the same, look plain wrong together.

Any thoughts?

Thanks

Stephen

George Thomas's picture
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Joined: 24 Apr 2000 - 7:46pm
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You have good reason to be against it; both of your points on right on target.

David Vereschagin's picture
Joined: 16 Apr 2011 - 2:34pm
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I agree on point 2.

John Savard's picture
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Joined: 23 Nov 2009 - 8:42pm
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Point 2 is, in fact, a very generally accepted typographic principle.

Nick Shinn's picture
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Joined: 8 Jul 2003 - 11:00am
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I’m wary of general principles—typography is a practical discipline.
You never know what will work till you try it or see it, and good typography often breaks the rules.
From 1938, presaging today’s Stylistic Sets: