Clothing Brand for Children Advice

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Thomas Leeds's picture
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Joined: 27 Mar 2013 - 7:53am
Clothing Brand for Children Advice
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Hi, Everyone

First post...but don't go easy on me! :)

I'm doing my final project at University in Graphic Design and have created a brand for a range of clothing and accessories to be sold in the store Go Outdoors. It aims to raise awareness of the issues of not enough children getting outside, exercising and experiencing the benefits of nature. I have attached what I have so far for the brand but I'm painfully aware that it doesn't strike a cord with the correct target market (children). The main concept behind it is to use the initals of GO and P from Play to create a tree shape. I think it is the tree shape itself that looks out of place and perhaps too corporate, I'm looking for advice on how I can keep the concept but make it more attractive to a younger audience.

Any help is appreciated!

Thomas Leeds's picture
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Joined: 27 Mar 2013 - 7:53am
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Look for help to tailor to correct target market.

James Michaels's picture
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Joined: 6 Mar 2010 - 12:54am
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I'd suggest making the type larger and drawing the tree in a more casual, freeform style, and try using a different color (or at least a different shade of green) inside each of the 3 circles.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Remember though, it's not children who need to be convinced to open their wallets...

hhp

Thomas Leeds's picture
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Joined: 27 Mar 2013 - 7:53am
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Thanks, your replies are really helpful...

Attached is an amendment to the design, let me know if you think it's better!

Thomas Leeds's picture
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Joined: 27 Mar 2013 - 7:53am
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Its enormousness...sorry!

James Michaels's picture
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Joined: 6 Mar 2010 - 12:54am
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Can you post a smaller version that fits without scroll bars? Maybe like 400 pixels wide?

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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BTW you can right-click and open to see the whole thing.

hhp

James Michaels's picture
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Joined: 6 Mar 2010 - 12:54am
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Thanks, I didn't think of right-clicking.

Robert K.'s picture
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Joined: 30 May 2007 - 5:52pm
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@hrant: well still... OP is in the graphic design university and business. They should be easily capable to create/post smaller images. And especially since this logo doesn't have such detail that this huge image would make any sense...

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Of course. But that's no reason to refuse to help (even on an older Mac system where you would need both hands :-).

hhp