Looking for an alternative to Avant Garde Gothic

ampersandtm's picture

Hi There,
I'm looking for an alternative to Avant Garde Gothic Book to be used on an app. The license is $2000-4000 for the server/app usages which is too steep for us. I've tried whatthefont and a few other places but don't seem to be able to find anything close.

Could anyone suggest some alternatives which are less expensive or free?

Thanks very much indeed!

A

Frode Bo Helland's picture

Our Telefon might* fit your bill. The application licenses are priced by units downloaded per months. *It is rather different from Avant Garde though.
Much less harsh geometry.

hrant's picture

Telefon is also much more readable than Avant Garde.

hhp

altsan's picture

If you're looking for a (near) facsimile, TeX Gyre Adventor or its predecessor, URW++ Gothic L (included in this package,), are both open source.

OTOH, for a true "alternative" there are many (IMHO much more attractive) geometric fonts available — personally I quite like Avenir, although what it costs to license for software I don't know — but naturally it depends on what you're trying to achieve with it...

ampersandtm's picture

Telefon is a very nice font and I welcome the suggestion however the pricing model is too prohibitive for the project as we really have to include it for distribution within the app.

@Altsan, those two were perfect!!!
Thanks for the suggestions... I love this place!

Frode Bo Helland's picture

What do you mean “distribution with the app”?

Rob O. Font's picture

People want to embed fonts in apps and distribute the app with the font embedded inside.

neumann's picture

FYI - both Avenir and a full Avenir Next are now freely available as system fonts in iOS. http://iosfonts.com. Not so for android though.

Frode Bo Helland's picture

That’s exactly what we offer, David.

Rob O. Font's picture

Hey us too! For android as well?

"Thanks for the suggestions... I love this place!"

And we love you too!

Do you know of a version of your app, or something like it, we can give for free with our fonts?

Frode Bo Helland's picture

I know the sarcasm wasn’t directed at me, but for the record: Monokrom are not offering cheap fonts that resemble other, more popular, fonts. Our goods are fairly priced original designs. We do have a system for application licensing that offers less friction for the customer than a lot of our competitors’ systems do. The license are also moderately* priced for small projects. This makes a lot of sense to us in a world where apps are sold for a dollar on iTunes.

* Priced slightly lower than a single user desktop license.

hrant's picture

Watching somebody get happy not having to pay for a font is unnerving to type designers, but I don't think Alex himself deserves a caustic reaction. We can't expect him to protect typeface design by turning down a good deal. I think all we can/should do is warn him to watch his back when using free fonts (while admitting that some of them are sometimes adequate, if rarely ideal).

hhp

ampersandtm's picture

Thanks for everything!
@Frode Bo Helland : what I meant was that we need to roll the font into the app resources and distribute it. The license is based on downloads and although the app is branded, it's a free download so this is really a non starter sadly. Great work though

hrant's picture

But is the app free because it's charity, or is it free because [you hope] it will bring you money eventually/indirectly?

hhp

Frode Bo Helland's picture

what I meant was that we need to roll the font into the app resources and distribute it.
This is what’s called “embedding”. Our app licenses allows this.

The license is based on downloads and although the app is branded, it's a free download so this is really a non starter sadly.
I’m not sure I understand the logic. How many downloads do you anticipate per month? How much would you think is reasonable to pay for using a font this way? I completely understand if our fonts are too expensive for you, I’m just eager to understand. I’d also love to know more about the project. Feel free to write me in person if you don’t wish to disclose details in public.

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