'RICH' uppercase serif

Anyone know this one? Should be obvious but can't find a match. Thanks!


Very similar to
designed by Eric Gill in the 1930s.
But there differences in the serifs and the beak on C. Compare your image with:

So I wonder what font is closer?

Thanks Don.
The metrics seems to be very close. However, the serifs on my version is definitely different.

The Perpetua serifs are a conventional rendering of the old metal type.
The serifs in your image -- which have a sharp join to the stem rather than a smooth transition -- suggest a relatively recent redesign of Perpetua to give it additional crispness for display purposes. I don't know if this is an actual new font, perhaps under a different name, or a designer's word-smithing.