TRANSAT TEXT: New Release from Typetanic

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Greg Shutters's picture
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Joined: 29 Sep 2009 - 3:15pm
TRANSAT TEXT: New Release from Typetanic
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Transat Text is a new geometric sans serif type family, and is the more rational sibling to the unabashedly Art Deco "Transat". Transat Text has a slightly taller x-height than its counterpart, as well as more rationalized character widths, shorter descenders and fewer design eccentricities, making it easier to read in text settings. While designed to shine in paragraphs, it also performs admirably in larger display settings.

Transat Text includes many OpenType features, such as ligatures, small capitals, case sensitive forms, stylistic alternates, arbitrary fractions, and a full complement of proportional, tabular, and oldstyle figures. With nearly 700 glyphs, it provides support for most European languages. The Transat Text family includes 5 weights plus optically-corrected obliques.

Transat Text is currently available at http://MyFonts, http://YouWorkForThem, and Creative Market. For a limited time, you can get the full family of 10 fonts for just $30.

Greg Shutters's picture
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Joined: 29 Sep 2009 - 3:15pm
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Also, you can get both TRANSAT and TRANSAT TEXT together at MyFonts for 50% off. A $120 value for just $60.

EDIT: Sorry everyone, but apparently MyFonts had some trouble running the "buy one / get one" campaign on their system. While the combo deal is no longer available, Transat Text is still available for $30 through August 3.

Craig Eliason's picture
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Joined: 19 Mar 2004 - 1:44pm
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These look well done, and seem strikingly inexpensive even before the special.
Congrats and good luck with it!

Jeffrey's picture
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Joined: 15 Aug 2007 - 3:25am
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This is beautiful, as was Transat, but this has a wider range of application. I just licensed it and it looks great! Thanks a lot!

André Simard's picture
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Joined: 25 Nov 2004 - 12:11pm
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Why did you oblique the hyphen? Is there an alternate for? Nice typeface!

Greg Shutters's picture
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Joined: 29 Sep 2009 - 3:15pm
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Thanks for all the kind words, everyone!

Sim, my decision to oblique the hyphen was just my aesthetic opinion — I've seen other fonts do it (most notably in my mind FontBureau's "Whitman") but not many sans serifs. I like the slight quirk that it gives the finished face and it also seems to add some motion to hyphenated words.

I don't have any alternates for the hyphen, though all the dashes are the standard horizontal style.

Charles Ellertson's picture
Joined: 3 Nov 2004 - 11:00am
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FontBureau's "Whitman"

You give the publisher the creation credit? I'd say it is Kent Lew's Whitman, even though FontBureau is the publisher. It wasn't a commissioned work, after all..

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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In Nour&Patria I've given the dashes a gentle perception of slant -at text sizes- by shaping the ends like the wedge-serifs in the font, but facing in opposing directions:

The original motivation was that a plain rectangle doesn't feel like something that belongs in reading.

hhp

Greg Shutters's picture
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Joined: 29 Sep 2009 - 3:15pm
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The inclined hyphen isn't something unique to Whitman, similar hyphens are used in many other typefaces, particularly Venetian-style serifs like Adobe Jenson, Goudy Old Style and William Morris' Golden Type (Whitman just happened to be the first font that came to mind).

EDIT: Charles, sorry — I now understand what your comment was re: Whitman. I only said FontBureau because Kent's name escaped me for the moment and I only remembered the publisher. Generally if I know their name I do credit the designer when mentioning other typefaces.