I've been reading a lot about typefaces and how different kinds can be combined in order to create layers of meaning. Type foundries usually suggest pairings for their own fonts, most notably Hoefler & Frere Jones and Font Bureau. I am looking to create an unusual mix of moods for a personal branding project:
- Hearty, friendly
- Weird, quirky
- Contemplative, dramatic
You can think of this mix as the equivalent of a Wes Anderson, Sylvain Chomet, or even a Spike Jonze film. Sort of like what film critic Peter Rainer writes about Spike Jonze's film, Being John Malkovich:
“It is hard to mix moods -- the film is manic, subtle, comic and vaguely sad -- but [Jonze] does it masterfully.”
I looked at a lot of high-quality typefaces, one of which is H&FJ's Sentinel. I think it has that (hearty, friendly) edge to it alright, but I am looking to mix it up with other typefaces in order to give it those other layers I want to incorporate. Check out my attached file to see a sample letterhead for Sentinel. I feel that Sentinel is a good text font, but I am open to other suggestions. Whatever your other options are, I also want your thoughts on how I can keep it all consistent on printed as well as web platforms.