Critique on my logo

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Craig McPeck's picture
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Joined: 16 Aug 2013 - 4:44pm
Critique on my logo
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I am creating a logo for Tasty Morsils Bakery in Glenwood Iowa!

I would love to hear everyones opinion on it, especially the center as I feel like the cupcake gets lost? Maybe I should make the lines of the cupcake more heavy to anchor it into the design?

Link : http://i43.tinypic.com/16k9t7l.png

Sander Pedersen's picture
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Joined: 22 Jun 2013 - 8:44am
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Why are there leaves next to the cupcake? ‹Baked · Goods · Cakes · Cupcakes› is way too small, and the separation of ‹Baked› and ‹goods› is confusing. It doesn’t seem suited for use at a small size, some elements are hard to notice even on my screen (the dotted outlined circle).

Christopher Timothy Dean's picture
Joined: 22 Oct 2006 - 10:49pm
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Depends. What is the budget and when is the deadline?

Craig McPeck's picture
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Joined: 16 Aug 2013 - 4:44pm
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The budget is 300. Yeah the leafs are spose to be wheat grass branch. But maybe it should be next to the cupcake. Thanks for the advice on the type! Will work on that! Anymore comments?

Craig McPeck's picture
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Joined: 16 Aug 2013 - 4:44pm
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*should not be

Neil Caldwell's picture
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Joined: 8 Jan 2010 - 12:11am
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Redo this whole thing. The text is poorly rendered, the stars are poorly rendered, the fine line segments which is meant to connect those elements isn't even of the same radius ...even it's poorly rendered. The cake part of the cupcake looks like a turd and gets lost in the background color. Those branches whatever are incredibly lame.

There's nothing distinctive in this 'logo' worth paying for ...except of course how poorly it's designed.

But I kinda like the color palette ...

Adam Valine's picture
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Joined: 26 Aug 2013 - 10:45am
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Well... that was needlessly aggressive...

Craig McPeck's picture
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Joined: 16 Aug 2013 - 4:44pm
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Yeah I just think everything gets lost and the branches do look pretty lame as well. But instead of bashing it all the way maybe give me suggestions? Even though i agree with you on most of everything.

James Michaels's picture
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Joined: 6 Mar 2010 - 12:54am
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You've got too much going on and the main elements — the cupcake and the bakery's name — are getting lost. And some elements like the bottom type and that dotted line are going to disappear when the logo is reproduced small. Simplify and work on improving the proportions.

And unless the client requests it, I'd avoid using wheat as a decorative element because there's a growing interest in gluten-free products. Even if the bakery doesn't do gluten-free now, they might in the future.

Craig McPeck's picture
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Joined: 16 Aug 2013 - 4:44pm
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I agree I dont know what I was thinking, it's way too busy. Thank's for the constructive feedback!

James Michaels's picture
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Joined: 6 Mar 2010 - 12:54am
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> I dont know what I was thinking

Most of my design projects go through that stage. ;)

Christopher Timothy Dean's picture
Joined: 22 Oct 2006 - 10:49pm
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Neil Caldwell's picture
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Joined: 8 Jan 2010 - 12:11am
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Here's a tumblr with lots of examples why [[http://yourlogoisnothardcore.tumblr.com/|Your Logo Is Not Hardcore]].

I'm currently doing a hipster logo for a client who works in the p0rn industry.

And no, it won't be up for crits and comments in the Logos / Corporate ID Design forum.

James Michaels's picture
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Joined: 6 Mar 2010 - 12:54am
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> I'm currently doing a hipster logo for a
> client who works in the p0rn industry.

The first step to creating a great logo is research, research, research!

Neil Caldwell's picture
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Joined: 8 Jan 2010 - 12:11am
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Amen to that!

After staying up all night I finally nailed the ruff draft. But, I'm sure everything will be tweaked once scanned into Illy.

The second step in creating a great logo is technique!

Craig McPeck's picture
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Joined: 16 Aug 2013 - 4:44pm
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Thanks for the great links guys! I posted a new topic about another version of my logo!

Christopher Timothy Dean's picture
Joined: 22 Oct 2006 - 10:49pm
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It makes far more sense to post it here so people can follow the progression.

Russell McGorman's picture
Joined: 25 May 2006 - 10:01am
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.

Neil Caldwell's picture
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Joined: 8 Jan 2010 - 12:11am
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So, it seems that we're establishing some rules creating a great logo ...as contributed by JamesM, 5star, russelim....

Rule 1. Research, research, research!
Rule 2. Technique.
Rule 3. Size matters.

...

Neil Caldwell's picture
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Joined: 8 Jan 2010 - 12:11am
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???

Russell McGorman's picture
Joined: 25 May 2006 - 10:01am
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Rule 3. Size matters.

I am feeling just a bit sheepish now...

I made a super silly & sort of suggestive comment about 5star's client asking him to "make it bigger". I thought it was too silly even for me so I deleted it. But not be for 5star read and mentioned it.

:o)

Neil Caldwell's picture
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Joined: 8 Jan 2010 - 12:11am
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I blame JamesM ...

James Michaels's picture
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Joined: 6 Mar 2010 - 12:54am
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Guilty as charged. But I want to know how you got a client in that industry, 5star. My clients are considerably less colorful.

Neil Caldwell's picture
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Joined: 8 Jan 2010 - 12:11am
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It was a referral from one of my Hip Hop rapper clients ...who is totally colorful! And how I got that Hip Hop rapper as a client in the first place is an awesome story.

The forth rule of creating a great logo must somehow involve wording related to being inspired by the client and by their money?

:)

James Michaels's picture
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Joined: 6 Mar 2010 - 12:54am
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> It was a referral from one of my Hip Hop rapper clients

I love it when clients refer someone. A new client with zero marketing effort. Plus it's nice to know they were pleased with the work.

> inspired by the client and by their money

A few years ago a client asked me to design a medical PowerPoint about wounds; not my favorite subject. I kept saying to myself, "it'll be worth it when I cash the check". :)

Russell McGorman's picture
Joined: 25 May 2006 - 10:01am
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... But I want to know how you got a client in that industry, 5star. My clients are considerably less colorful.

as an in-house designer in a public service capacity, I can assure you, my clients have yet to hear about colour.

:o)