Newspaper Redesign

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Peter's picture
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Joined: 27 Aug 2013 - 8:57am
Newspaper Redesign
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My college newspaper has asked me to update the fonts for them. They currently use Kepler for the the masthead and body copy, and Trade Gothic for the headlines and bylines. The editor-in-chief wants the paper to look urban and modern, similar to the Chicago Reader. I am recommending Intro Inline for the Masthead, Lubalin Graph for the headlines and bylines, and Utopia for the body copy. Are these fonts appropriate?

Johan Palme's picture
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Joined: 23 Jan 2011 - 6:07am
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Intro is fine for the nameplate (but are you sure you want it to be THAT close to the Chicago Reader?), Utopia is a sturdy enough classic for text, but I'd strongly advice against using Lubalin Graph – it's painfully dated-looking. The subeditors will thank you for something with a narrower body as well.