Crit needed

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Jesse Kochis's picture
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Joined: 5 May 2004 - 11:00am
Crit needed
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I’m working on this logo for a multimedia design group. I’ll post a few more revisions if need be.

The letters are d s, can you see them? Is it too heavy? General thoughts?

Scott Keawekane's picture
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Joined: 2 Sep 2003 - 1:56pm
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I suppose I’d figure it out if I saw the company’s title along side it, but I wouldn’t have seen the d’s with just this mark. Also, if left to my own devices to find letters here, I’d probably see either dS or ddS. As a shape, it is interesting.

Good luck!
Scott

Daniel Weaver's picture
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Joined: 17 Jan 2004 - 12:20pm
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Jesse, keep the mark but put the words it represents next to it. As the mark ages it will make it own idenity and can stand alone.

One last fear it looks like a logo for a natural gas company.

Jesse Kochis's picture
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Joined: 5 May 2004 - 11:00am
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First off, thanks to everyone here for all your helpful comments. I’ve been busy with another, project, so i haven’t been able to put together any revisions. I’ll post what I come up with next week.

I see the similarity to the natural gas logo, but I like the flame aspect of it. I need to think about it for a bit…

Alter-Echo's picture
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Joined: 23 Feb 2005 - 3:52pm
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we have this company in quebec

http://www.gazmetro.com

it’s a natural gas company such as Daniel Weaver felt …..

Jesse Kochis's picture
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Joined: 5 May 2004 - 11:00am
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Yeah I’m trying to find a good font to pair with it. Thank you.

Alessandro Segalini's picture
Joined: 24 Apr 2004 - 11:00am
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Looks like a sexy typo for a fire-something to me.
Okay, it’s Spring ;-)

AS

Jesse Kochis's picture
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Joined: 5 May 2004 - 11:00am
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Thank you, I was aiming for something like that.

Tim Daly's picture
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Joined: 11 Sep 2003 - 9:04am
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I read a curvy 3d d but the s isn’t working for me, maybe something a bit curvier (I don’t want to contribute to Alessandro’s sap rising:-)

Jesse Kochis's picture
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Joined: 5 May 2004 - 11:00am
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I see what you’re saying, I’m trying to figure out how to curve it up without breaking the d.

Alexander Kominek's picture
Joined: 10 Dec 2004 - 6:27pm
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You may want to thicken the end of each of the points a little more so they don’t disappear:

Curves

It might help to make the S more distinguishable.

- Lex

Daniel Weaver's picture
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Joined: 17 Jan 2004 - 12:20pm
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Jesse, its a forced concept. If you are dealing with anyone other than designers they won’t get it no matter what you do. Is the mark supposed to communicate something or is it just a design. As a design its nice, as communications it doesn’t work.

Jesse Kochis's picture
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Joined: 5 May 2004 - 11:00am
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Thank you. Do you think I should use more obvious letterforms, or maybe just start over completely?

Pierre's picture
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Joined: 18 Dec 2002 - 9:53am
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i agree with lex and his comments, get the edges of the charactres to be a tad more pronounced...

take care
pierre