Openface 20s (?) Letterhead

betsym's picture

My boss loves this typeface and wants something similar for his letterhead.
He describes it as "classic business-type" font.
Anyone have any ideas on:
1/ What typeface this is;
2/ Visual references to classic stationary that use openfaces; I am not very familiar with the genre;
3/ What other fitting classic business openfaces might be? (He is very enthused about it being an openface)

Thanks!
Betsy

Comments

donshottype's picture

Assuming that this IS from the 1920s about all I can contribute is the observation that a lot of letterheads and business cards in that era were engraved rather than set in type. The foundries had a few typefaces for letterheads and cards, including this one from the ATF 1934 catalog that imitated engraving:


As for the design, splayed tops for M were a lettering favorite and this is an effective way to present the idea in a formal way -- an inverted W supporting a V.
Don

Ryuk's picture

Don't know this one. Here are some I came across during my search, not saying they're similars, more if you'd need a base font: Alphacal JNL, Applewood, Penang AHM (only for /M), Gower Gulch JNL, American Brewery DTF, Bolyar FM, Juneway, Pony Express NF, Correo, Spillsbury GATF (mainly because of /M), Tonic LHF, Shady Lady NF

betsym's picture

Thanks for both of these comments! Amazing it is how hard it is to find options for open typefaces.

Here is one that seems pretty good, especially per Don's comments:
http://www.myfonts.com/fonts/urw/chevalier/

The stationers also sent this sample, but either can't or won't give me the typeface name:

Ryuk's picture

This one looks easier. That's Futura by Paul Renner and to be specific, the Medium weight. I can't find an outline version but it's no more a problem nowadays. There are enough vector softwares on the market to recreate this treatment properly and quite easily actually. But, if you like to, I could also find some Inline's.
For the previous case, I'm sorry for haven't being helpful last time, I decided to focus my search on alternatives, assuming that this kind of treatment could be reproduced. I'll try to bring some good Open/Inline/Engraved typefaces.

donshottype's picture

Also worth checking Engravers Roman.
Don

donshottype's picture

If "by something similar" you mean an open/inline version of a sans or near sans with the flavor of the 1920s and 1930s without going to the extremes of Art Deco, then an interesting option is Lucian Bernhard's Bernhard Gothic Extra Heavy modified to an open version:


This would be legible at small sizes suitable for a letterhead.
The medium weight had a splayed M which could be used as model for the Extra Heavy, and would accept modification such as the nested V on top.
Don

Ryuk's picture

Futura Inline @ Daily Type Specimen
Carisma Inline CT is the closest I could suggest. See also Topaz HTF, Neutraface 2 HI Display Inline, Dessau Plakat FTN, Zamenhof CT, Pinstripe Limo

donshottype's picture

This is a stylish open Roman with fine hairlines that could work at all but very small sizes -- Sackers Roman Antique Open:


http://www.linotype.com/174178/SackersSolidAntiqueRomanStdOpenAntiqueRom...
Note the splayed M.
Don

Syndicate content Syndicate content