70s Sans Serifs

tylor.reimer's picture

I found these in an archive at an old school. I believe they are from the 70s though I could be mistaken. One of the faces looks similar to Futura and Century Gothic and the other I'm not sure may be closer to an Optima style.

Can anyone figure these out?

WBC-1.jpg43.58 KB
WBC-2.jpg18.15 KB
donshottype's picture

Try posting your request in the new type ID forum:

tylor.reimer's picture

Oh didn't see there was a new one. Thanks!

Stephen Coles's picture

The first is Vogue. It was used in the 1930s–50s. Not so much in the ’70s as it probably didn’t make the jump from metal to film.

tylor.reimer's picture

Thanks Stephen! Now to see if I can find what the second is. I may have to just redraw it for my purposes if there is no typeface like it.

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