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Dear fellow typophiles...
Some time ago I posted a subject concerning my companylogo "YESYES" and I almost used all your suggestions... but still I'm not quite satisfied with the result.. the characters are too vague.. a lack of expression I guess
I'm having a lot of trouble settling on a final design... This bothers me BIG TIME!
I would appreciate your constructive criticism on the matter. Perhaps some suggestions of typefaces... anything actually!
The triangle is optional!
I thank you all in advance.
/Henriko

12 Mar 2003 — 2:15pm
Henrik -- I really like the colors. And the mark itself I like as well. The positive and negative shapes. as the words get smaller, however, the 'Y' starts to appear as a 'V' -- I might also consider making the mark slightly larger next to the word. Have you tried slanting some of the terminals (ooh suddently forgetting terminology.)
12 Mar 2003 — 2:31pm
Am I the only person who automatically focuses on the negative whitespace within the mark? You know, the bit that looks like thong underwear?
12 Mar 2003 — 2:37pm
Now that you mention it. Is this a negative thing? I mean, the name of the company is YESYES --- TIC
12 Mar 2003 — 3:00pm
John: you need holiday on some pacific lost island, I think.
I agree with Tiffany, the Y on the YESYES is too low, and I'm not very happy with the S? I don
12 Mar 2003 — 10:05pm
John, I'm sorry to tell you that you are not alone.
hhp
13 Mar 2003 — 1:02am
Henrik,
maybe you could also try not to use a triangular 'Y', but a round one. I made a little sketch to explain (modifying helvetica characters). In the sketch icombined LC characters.
--Jacques
yesyes_bvf.swf (0.9 k)
13 Mar 2003 — 1:43am
Yeaaah, thanks people!
- these corrections took me a while...

This is what I need... ideas and tweakings
Tiffany> I agree the "Y" is too low. I've changed the form of it to a curved version (Good input from Jean!) and incombined LC characters instead.
Le Bailly> I'm gonna make your idea with the round "Y" aswell.. thanks man!
This FORUM rocks!
I must admit that I'm not really an expert in drawing vectors in Illustrator. Some tutorials would do me good
Kindly
/Henriko
13 Mar 2003 — 1:43am
same ideea, albeit flipped upside down, following J.F.Porchez ideea with the lc "e" scaled to uppercase

13 Mar 2003 — 8:03am
Henrik, I mean curved to go inside not outside, check again parisine plus roman not italic.
Your Y is now little too high and seems a bit narrow.
And not straight horizontal top terminals for Y can be good to fit better with e and s endings?
finally, S seems little wide
13 Mar 2003 — 8:26am
Jean -> I got your point there!! but (Phew!) right now I'm having hard times just to get the curves to go inside
Do you normally set up a grid in order to make those kinda tricks ??
I'm using Illustrator.. is it typo-friendly enough ??
/Henriko
13 Mar 2003 — 8:45am
Yep.
Try to create two large large large circle and fit the portions needed in place of your two straight lines, on each side of the Y
13 Mar 2003 — 8:47am
I never use any grid generally. Illustrator B
13 Mar 2003 — 8:59am
Henrik - I think having the convergence point in the "Y" line up with the crossbars on the E causes too much space and also seems a little *TOO* lined up. I do like it more. I also think the curves are in the wrong place. As Jean said. The use of lowercase and uppercase is a nice as well.
15 Mar 2003 — 1:25pm
Tiffany -> Yep, that convergence point needs to be fixed... Still I like the simplicity of the curves in "Y" - perhaps I need to add a little detail to one of the letters... just can't decide which/what

Cheers,
/Henriko
17 Mar 2003 — 12:41am
Now, you should try to get the letters optically adjusted. (e is a bit too high, y should be a little bit fatter.)
--Jacques
26 Mar 2003 — 10:14am
I agree with Jacques, I think the "e" is a little high, but optically, the second "s" seems to have just a little more space, in relation to the "e" than the other "s", I might be wrong but it looks that way.
23 May 2003 — 6:10am
The "thong" have probably been done several times before. Even so, here is an example from a norwegian company where I'm currently involved in redesigning their website.
www.gojohnsen.no
12 Mar 2003 — 3:05pm
I heard Alpha Headline is a pretty hot face these days :wink: