Enough is enough!

sham's picture

That's what I said in 1990 about Avant Garde. It was the first face I overdosed on, saw it absolutlely everywhere. Does anyone else have an OD memory like that?

cheshiredave's picture

In the early 90s, Adobe came out with packages of typefaces that were aimed at general consumers. Aside from Image Club and Fontek disks (if you could find them), these were the only collections that were affordable for students/nonprofessionals at that time. As a result, Industria, Arcadia, Lithos, Copperplate and Tekton were absolutely everywhere. More recently -- for me, anyway -- it's been Bell Gothic and Avenir all over the place.

Most noticeable for me: I can't go to a video store without being bombarded by Trajan. Any shelf you look at in the drama/action/suspense sections, you'll see it on at least 5-10 video boxes. Even if movies don't use it for the logo, they still use it as the headline font for all the review quotes. (Super-secret project to come on just this subject.)

Miguel Hernandez's picture

Here in Chile, designers killed Rotis.

pickles's picture

Everybody is using Impact for adverts to flyers to shop signs to price lists in the UK right now. "Now which font should I choose if I want to make an impact...oop, theres the one."

antiuser's picture

Palatino.
I've also seen a considerable increase in the use of Rotis lately.

> I can't go to a video store without being bombarded by Trajan.
I've noticed that as well. Just the other day I was at the video store and couldn't tell the difference between "Stigmata" and "End of days", judging by the boxes. Same red/black apocalyptic colour scheme, Trajan with a red/orange glow...

brennan's picture

In the early 90's? FF Trixie.
the truth is in here!

trae's picture

At present, Spumoni. It's the new Comic Sans. Nationally, KFC uses it in their print (and I know I've seen it elsewhere). Regionally, at least one chain of grocery stores uses it and locally? You can't turn the page in the newspaper without seeing it in 9 out of ten ads, every feature article that requires a novelty headline... eeagh. It's so lively and annoying, like the pesky little brother you can't get rid of.

hrant's picture

Trajan, and ComicSans. (What a pair...)

hhp

rs_donsata's picture

In Mexico there is and extensive abuse of Copperlate in school related stuff. Arial and Times New Roman is almost a mystical duality.

jfp's picture

Trajan in recent war movies, first one in particular:

GULF WAR Episode II, clone of the attack
http://winstars.free.fr/english/bush.html

hrant's picture

This stuff is too funny!
That decorated airplane is the best.

hhp

kojo's picture

I think I have the winner here in the US:

MacSans / Bodega!

Also see here: http://www.typophile.com/forums/messages/30/8032.html?1048713715

dctroy's picture

Speaking of O.D'ing on one face, if you haven't seen the movie "Royal Tennenbaums," there's a funny running type gag in the movie: every written object you see, from signage to magazines to hand-written signs, is in Futura. It's everywhere -- creating a surreally uniform and bland environment. (I like Futura, but not that much.) Partly as an experiment, I ask non-design folks who've seen the movie if they noticed the consistent typeface use. So far no one has.

Ramiro Espinoza's picture

I am totally pissed of all the Garamonds I see in Argentine/Spanish books.

kojo's picture



I completely agree with Ramiro Espinoza's comments about Garamond. But ther= e are so many variants out there. No wonder. Also, I have not seen the Royal Tennenbaums but this blanket use of Renner sounds interesting. I will definitely be checking it out.

Mark Simonson's picture

I think it's rather incredible (if it's true) that Anderson
used Renner Bold instead of Futura Bold. The only
differences between the two are in a few lowercase
characters but only caps are used in the movie.
Helvetica is also used for certain things, mainly on the
covers of books by secondary characters.

karen's picture

Royal Tennenbaums was a good show, but I didn't notice the Futura either.

karen's picture

Royal Tennenbaums was a good show, but I didn't notice the Futura either.

In Singapore, they decided to use Rotis with extra wide tracking for street signs and I recently saw two schools using Comic Sans on the school building! Imagine Comic Sans at 6 million points.

Surely this is only the beginning of the comic sans epidemic?

karen's picture

Royal Tennenbaums was a good show, but I didn't notice the Futura either.

In Singapore, they decided to use Rotis with extra wide tracking for street signs and I recently saw two schools using Comic Sans on the school building! Imagine Comic Sans at 6 million points.

Surely this is only the beginning of the comic sans epidemic?

trae's picture

Beginning? I thought maybe it was starting to wane.

I've been waiting for my father to run out of business cards... he's part of a small consulting firm and proudly showed me the cards a while back. Comic Sans and more Comic Sans for the logotype. I smiled weakly and hid it in the back of my planner.

dctroy's picture

Karen,
I am now traumatized by the thought of the schools with the giant Comic Sans signs! Those poor students, I predict bad things in their future.

On a related note (sort of), when I was in elementary school, around age 8, the school commissioned and installed an outdoor sculpture in the Mondrian / Doesburg / de Stijl vein. It was about 10 feet tall and consisted of a 3-dimensional black metal rectilinear framework and flat metal primary-colored panels. It was basically like Doesburg designed a jungle gym -- really cool looking and the kids were allowed to climb around on it. I thought it was great. Then a group of parents started making noise about the school not being traditional enough in its teaching methods. The administration responded in part by removing the sculpture ("too weird" I guess?) and hauling it off never to be seen again. What was it replaced by? Nothing but the hole in the concrete -- the art budget was spent and gone. I knew at that tender age that I needed to get the hell out of that burg.
Oy.

roballoo's picture

To properly register ones disgust with Comic Sans you can go here: Ban Comic Sans

Of course the designer Vince Connare isn't too happy about it (mainly due to their use of his picture without his permission it seems).

Poor fellow.

naterpotater's picture

how about bank gothic? every television network uses it, especially on sports programs for their banners. my girlfriend pointed it out and now i see it everywhere. enough already!

Joe Pemberton's picture

Re: Impact for impact.
My favorite student memory: I was working on a logo for a
sound studio called Rosewood Recording. A fellow student
suggested I use a paper called rosewood and the typeface
Rosewood. Sadly, he wasn't joking.

Stephen Coles's picture

That's part of the art direction subtlety that makes Wes
Anderson's fims so great. RT's "Futura" was discussed last year
on the Typo-L list and it was determined that most of
the instances are actually Renner Bold from The Foundry.

And I ask people the same question. We're kindred
spirits, Troy.

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