Sculpted type

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ole s's picture
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Joined: 1 Feb 2002 - 4:01am
Sculpted type
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Here is the Design Alchemy logo , which is a modified “A” from RXC’ s Spanner typeface. It weighs in at about 230 lbs and is fabricated to spec by Rubicon Design + Fabrication in solid 4” steel using plasma cutting technique. It was then distressed with torch and hammer.
I had it photographed by Robin Bartholick (bartholick.com) . We shot 5 rolls of 4x5 and then scanned the best pictures at 360 meg files with a Nikon 8000 film scanner. We did a couple of rolls experimenting with fire by applying rubber cement and ligthing it on fire.
I have yet to finish up these as they take lots of time due to difficulty of creating realistic masks around fire.
I am currently going through ideas and comps for a co-promotion of Psyops/Design Alchemy. I will post this as it comes into final stages.
Metal A .jpg

Bernard B's picture
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Joined: 16 Feb 2010 - 7:18pm
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I don't understand why you've chosen this way for your promotional card.

Why have you made a 'crafted' version of your logo (with such techniques as plasma cutting) ?

I mean why spending time and money to make something 'big' and 'real' (which is something cool in this 2.0 world) if it's to put it so small in a corner of your card with so much effects ?

I'm sorry, but I don't get it. if I were you, I'd just put a big photo of your real-life logo with a kind of motto saying something like "here at Design Alchemy, we're giving life to typography" or "we make it big", etc.

Hope you'll understand what I mean and that I'm not out of the subject.

Anyway, I wish you the best.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Niiiiice.
I already liked Spanner a lot (RXC is one-of-a-kind), but now it has new meaning for me!  :-)

One suggestion: I’d like to be able to lift it (with some effort), so maybe you should make one about half the weight?

hhp

ole s's picture
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Joined: 1 Feb 2002 - 4:01am
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I have so far used this Sculpted A in a new self-promotional. Printed in 4 color process + spot metallic silvery/blueish pantone 8180/8181 mix
The Metallics looked really dull on screen so I converted that plate to white for showing here on the typophile site.

As I mentioned earlier I will be using this sculpture in a PsyOps / Design Alchemy co-promotional and upload as soon as it is finished for critique.

DApromo.jpg

Miguel Hernandez's picture
Joined: 18 Jan 2002 - 2:04pm
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Hola Ole!

Is a great idea to work with typography in urban proyects as a sculpture. I think that the B-boys, and grafitti have to study more architecture.
In my personal wave, i´m study the 3-d grafitty
style and i imagine this as a new kind of urban expression, with more impact!
Congratulations, guys!!!!

Miguel.

ole s's picture
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Joined: 1 Feb 2002 - 4:01am
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Thanks Miguel. I wish I could do a lot more of this type of sculpted work. The cost and time factor is sadly too much for most clients and too expensive for personal expression.

Phil Foss's picture
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Joined: 1 Feb 2002 - 3:16pm
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hey Ole, I can’t tell exactly what kind of media your self promotional is- it looks like it could be the cover of a portfolio sampling, or a postcard/mailer thing. looks tight.

and miguel- i love your posts. Usted tiene una perspectiva fresca en todo.

ole s's picture
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Joined: 1 Feb 2002 - 4:01am
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The promo is eye candy that will be mailed with a letter of introduction, etc. Also promotional for the next website we are doing (in the works).

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Here’s an idea:
Have RXC lounging back in a wireframe metal chair*, with one leg crossed high over the other — matching the structure of the glyph/sculpture.

* Or maybe in thin air, using a blue key or something.

hhp

ole s's picture
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Joined: 1 Feb 2002 - 4:01am
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I new it was going to be heavy but I was thinking 80-90 lbs. I was quite surprised
when I went to pick it up.

Phil Foss's picture
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Joined: 1 Feb 2002 - 3:16pm
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your sculpted logo reminds me of the letter sculptures by Takenobu Igarashi. theyre amazing. ive been working on some 3d letter sculputures, im trying to do the whole alphabet, maybe.

letterA

brian jaramillo's picture
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Joined: 3 Nov 2001 - 11:00am
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Phil and Ole, heavy stuff. (heavy meaning cool) :)

Ole, how are you going to display your ‘A’ or how do you use it?


Phil, what program are you working in with your A?


bj

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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> Igarashi

He *is* amazing, especially considering how long ago he started doing this stuff. BTW, he’s on the jury for the next Morisawa type design competition.

hhp

Phil Foss's picture
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Joined: 1 Feb 2002 - 3:16pm
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Igarashi is so money. I found his website but it just has his recent sculpture work, i cant find any of his 2d work online.

and bj im using an old version of infini-d.

ole s's picture
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Joined: 1 Feb 2002 - 4:01am
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I have so far used this Sculpted A in a new self-promotional. Printed in 4 color process + spot metallic silvery/blueish pantone 8180/8181 mix
The Metallics looked really dull on screen so I converted that plate to white for showing here on the typophile site.

As I mentioned earlier I will be using this sculpture in a PsyOps / Design Alchemy co-promotional and upload as soon as it is finished for critique.
DApromo.jpg

ole s's picture
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Joined: 1 Feb 2002 - 4:01am
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I think I ran into technical probles on the upload so here we go again
Dapromo.jpg