A&W Restaurant Font

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Please help me identify this font used in A&W Restaurant marketing.

It is used in this PDF and goes by the name of ‘AWRetro’—quite likely that it is an exclusive typeface for the company using it.

The A&W typeface is very late 1950s when "tipsy" or "bouncy" serifs were the height of fashion. A good fit with the A&W retro values image. AFAIK A&W is not going to make it available to the public.
If you want something with a similar treatment of the lettering you could try a couple of fonts by Alex Kaczun, Beatnick:
http://www.myfonts.com/fonts/typeinnovations/beatnik/
or Beatnick Barbie:
http://www.myfonts.com/fonts/typeinnovations/beatnik-barbie/
For a more funky version try Alex Kaczun's Hippyfreak:
http://www.myfonts.com/fonts/typeinnovations/hippyfreak/
Funky versions from Filmotype, Orlando:
http://www.myfonts.com/fonts/filmotype/orlando/
Panama:
http://www.myfonts.com/fonts/filmotype/panama/
Parade:
http://www.myfonts.com/fonts/filmotype/parade/
Another funky version, Fontdinerdotcom Loungy:
http://www.dafont.com/fontdinerdotcom-lou.font
Don