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Any assistance with identifying this typeface would be greatly appreciated! the distress was added after.
I think there are actually three typefaces going on: the J&CO is Helvetica Inserat, the DENIM may be Univers 67 Condensed Bold or something similar, and the sideways type looks like News Gothic.
oops. i didn't catch those R's on the right side. i was looking for a univers to match J&CO, but couldn't find one. i just assumed denim would be helvetica as well. good show. but why didn't inserat show up on my search @ myfonts?
helvetica compressed. i'm pretty sure.