a brochure is being designed. it is an informational brochure distributed to university students called “what happens when you smoke pot: the munchies and giggles” (for real: ) a display font is required. suggestions?
Is it supposed to encourage them? M.
haha, thanks for the suggestions guys. ken i like your fonts. i was also thinking storm’s cobra with its blurred letters could be workable. i’ll let you know how it goes.
I think you should use a font that gets progressively “loose”, like Adobe’s Reliq, or maybe something from Letterror. hhp
oh, i really like your reliq idea. what do you mean by “gets loose”? the way the letters get jumpy around the baseline? is that like letters “letting loose”?
Just some font that has diﬀerent -but compatible- styles (or ideally an MM axis) where things get less “regular”, like alignment, weight consistency, etc. hhp
Blur by Neville Brody Cathode by Paula Grech. But I suggest these only for titling/headline stuﬀ. I doubt people would read it if the thing were set in its entirety this way.
oh those are good too, blur especially. the body text is being set in frutiger.
If it’s supposed to be an honest look at marijuana, won’t you be doing a public dis-service to saddle it down with stereotypical references to the 60s or to glamorize it for the sake of glamorizing it?
Is this a humorous look at it? Maybe I misunderstood. If this is a serious look at it, I really might not use too many, if any, silly fonts. I agree with Joe.
Yes but… isn’t it also maddeningly diﬃcult to get college students to pick something up, let alone read it? Besides, the “the munchies and giggles” as a title (guess I should ask, is that for real?) doesn’t do much to help set a serious tone. A lot of the drug info around has such a cheesy, almost patronizing feel to it, like a bad After School Special or bible tract. Uninviting to open, destined for the waste basket. Or, worse, some student will pick it up and read from it aloud for giggles while getting stoned. Communicating this sort of info is actually a major challenge.
On third thought, as opposed to just second thought, I think a little bit of blur, for instance, could go a long way. Tracy you are right that in order To get the MTV crowd to read a pamplet it has to look MTV. For the Most part anyway.
just present the facts. starts oﬀ “a party drug, an assailant on our youth, a revered part of religious ceremonies, and now a new controversial therapy for suﬀerers of AIDS, cancer, glaucoma, and other chronic illnesses. Pot is the most widely used illegal drug…”
interesting point. type reﬂects values (especially to people who study it, design it, are obsessed with it, and associate strongly with it) and therefore designers are responsible for making type choices that most accurately convey the message being presented. that gets interesting when multiple messages are being presented; in this case the issue
A challenge for sure, Andrea. Perhaps you should portray that dichotomy of perceptions typographically, rather than the eﬀects of the drug itself.
Andrea said… i was also thinking storm’s cobra with its blurred letters could be workable. IMHO, any opportunity to use something from Storm is a good one. and Cobra is a fairly readable type as well, just in case you want to use it for some text. it gives you that slightly-too-relaxed kind of feeling — not exactly light-hearted, maybe just an honest reference.
I think you should base your design on this classic of the marijuana pulp ﬁction genre.
I think you should base your design on this classic of the marijuana pulp ﬁction genre. It ain’t hay, man. Don’t be tempting me with stuﬀ like this, John!! I nearly clicked on the ‘add to cart’ button twice. I’ll go downstairs and ask my neighbours what they think. Judging by the smell in my apartment (and they live two ﬂoors down) they’ve been smoking for about two hours and it’s only 11:30 in the morning. I wonder what their apartment smells like. Matha.
maybe you should point out if they keep smoking they’ll end up looking like this guy: http://www.cannabis.net/assassin-of-youth.html
But they’re feeding him with naked women!! That couldn’t possibly dissuade anyone in the 21st century. Except for naked women, maybe. M.
Matha, did your neighbors oﬀer any useful insight into this?
At this stage I’m not sure they’re very coherent M.
Sounds ok to me M
ITC Ziggy — very mystery machine-esque/
I know this is a bit self-promoish, but I’ve made one that might be suitable. It’s called Arkudius and you can see it at my site. (http://www.kennmunk.com/fonts) It has two diﬀerent g’s which a word like ‘giggles’ should (at least) have.
Am desperately searching for my copy of Reefer Madness to see what was used on the packaging… either that, or some sort of sensational 50s juvenile delinquent movie poster sort of thing… oops, perhaps that wouldn’t be taking this all-too-serious matter seriously. Be sure to convey the horror that follows eating an entire bag of oyster crackers and a frozen pizza! Why does everybody else get the fun projects?
Beatnick Outline… ;-)