Non-font typography

Primary tabs

10 posts / 0 new
Last post
Anonymous's picture
Offline
Joined: 6 Mar 2002 - 1:06pm
Non-font typography
0

hey i got the feb HOW magazine here, and this pic is from an article called “non-font” typography. i thought the article was kinda silly, but does anyone see something weird here? this is the left side of the spread that introduces the article.
typography

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
0

Hey, how else can you convey language?  :-)
For a while -in the 60s, I think- people were giving all kinds of credit to icon-based communication. But then the illusion wore off, and people “resigned” to using actual sentences and words and stuff.

hhp

Jared Benson's picture
Offline
Joined: 25 Apr 2005 - 6:41pm
0

hm, dunno. Are you referring to the kerning of “YP”? It looks off.

Jared Benson's picture
Offline
Joined: 25 Apr 2005 - 6:41pm
0

This is a screenshot from my portfolio. When “setting” these icons, I fussed over the kerning just as one would when setting type. Is this the type of non-font typography the HOW article refers to?

bkicons

Anonymous's picture
Offline
Joined: 6 Mar 2002 - 1:06pm
0

ok i should have explained- the article is about how the author of the article has noticed that “more and more designers are turning away from pre-fabricated fonts and toward handlettering, found objects, or other non-font solutions to fulfill their typographic needs.” and yes the tracking throughout the magazine is off but im going for something else.

Anonymous's picture
Offline
Joined: 6 Mar 2002 - 1:06pm
0

i mean kerning, not tracking

Anonymous's picture
Offline
Joined: 6 Mar 2002 - 1:06pm
0

Everything about HOW magazine is ‘off’ and always has been. It’s a joke of a magazine.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
0

But they did have a recent type-centric issue, and the content at least wasn’t too bad (for a mainstream magazine).

hhp

Anonymous's picture
Offline
Joined: 6 Mar 2002 - 1:06pm
0

The problem I had with this article- the author of the article talks about how designers are more and more using “non-font” solutions. Isnt that what good designers do anyway? But what I’ve noticed is more and more designers turning to uncreative font solutions- like the person who designed this spread. You’re designing a spread about not using fonts, AND THEN YOU GO AHEAD AND MAKE A BORING SPREAD USING A COUPLE ORDINARY FONTS THAT WERE NOT EVEN KERNED. damn this mag sucks. It reeks of amateur hell.

Anonymous's picture
Offline
Joined: 6 Mar 2002 - 1:06pm
0

I don’t have a problem with using type to communicate a story about not using type. It might be fairly literal to use handwriting/rubberstamps/chickenfeet/whatever, but that doesn’t make it clever, or necessarily appropriate. Presumably there were illustrations which served to communicate the process of non-font design?

Topic locked