Retail Alphabets

So you think you’re good at identifying typefaces, eh? You think you know a thing or two about letters? And maybe you’ve always wondered just how many brand identities have infected your consciousness? Maybe you’re ready for the Retail Alphabets game.


Pentagram did something exactly like this in @issue.

Like with a recent Entertainment Weekly Pop Culture Pop Quiz, I think it’s actually a bad sign how well I do at these things. On Alphabet #3, I got 22 out of 26. I need to turn my attentions elsewhere.