Font common in print advertisements from the late 1970s/early 1980s (e.g., in National Geographic)

Century Old Style
Solved by: 
Fivos Vilanakis

This font may be a version of Garamond or (more likely) Cheltenham, but I haven't been able to locate a version of either of these fonts that matches the samples I've seen "exactly" (although the version used in the type specimen on the Cheltenham Wikipedia page seems quite close).

Here's a sample (from an ad for a lawn tractor):

Any suggestions (or, ahem, definitive answers) would be appreciated.


It looks like a http://Century Old Style to me.

That certainly looks like the font that was used; thank you for your help!