I need help identifing the two fonts used in this logo

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Comments

"Associated Business" must be http://Albertus by Berthold Wolpe [1940, Monotype]
Note that the same design can be found in the latin subset of Hebrew font http://Narkisim designed by Zvi Narkiss in 1978 and supplied with Microsoft Windows.
See also an interesting discussion about the legal case against Microsoft some years ago, regarding this font.
http://typophile.com/node/75064

"Services" looks like http://Frutiger (Bold Italic)