Please ID this Magazine Font - The title "Adult"

Classification: 

Can you help id the font in the title "ADULT" in the below link? Thank you!
http://adult-mag.com

Comments

I can't find it, but I don't think it's an actual font.
It feels like somebody added serifs to a sans font like http://Peignot Demi Bold

Already tried to identify it but with no success. Most probably a bespoke typeface exclusive for Adult Mag...

Of course there is the third option, a clip job on a serifed font. Didn't have time to track it down, but I was looking for matching heavy fonts with the spurred top on the A and an open top 4.
don

thank you Don, Ryuk and fvilanakis!